Zelensky Shows the Power of Persuasion During Time of Crisis

From Evan Nierman, writing for The Hill…

Whether he is reporting news in cryptic sound bites on Twitter or speaking from a gloomy subterranean bunker or darkened streets, Ukraine’s President Volodymyr Zelensky continues to demonstrate the enormous impact of harnessing powerful messages and sharing them with the right tone and authority.

In addition to his undeniable bona fide leadership skills, Zelensky is also providing a master class in strategic communications. Political leaders across the globe could learn much from Zelensky’s skillfully straightforward talk — so different from the usual Washington partisan sniping or smoke-and-mirrors repartee we often seen. Zelensky’s eloquence has not only captured the attention of the world, it has proven the catalyst to major policy shifts.

“I need ammunition, not a ride,” was Zelensky’s retort when the United States offered to evacuate him out of the capital as Russian forces descended on Kyiv. Politicians know the power of a quotable quip, but Zelensky mastered it like few before him, in part because there’s seemingly nothing contrived about what he says.

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