May 3, 2026
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A Master Class in Storytelling, Pacing and Payoff
By Bruce Hennes, Hennes Communications
The cover story in this month's Atlantic is titled I Found It: The Best Free Restaurant Bread in America. This story is either one of the greatest magazine pieces ever written or the longest beautifully overdone piece of prose ever published. I lean strongly toward the first view. Beyond the subject matter, it is a reminder that great communicators study great writing, because voice, pacing, structure, and payoff matter in every profession.
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Rainmaking: Give First, Win Later
Introduction by Bruce Hennes, Hennes Communications
Forget aggressive selling. True rainmakers build "karma capital" by listening deeply, giving value first, and following through reliably. This short guide reveals five counterintuitive strategies that work for lawyers, executives, educators—anyone who persuades or brings in business.
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The Duty of "No": The Rule of Law in 50 Films
By Bruce Hennes, Hennes Communications
In a moment when “just doing my job” is becoming an all-purpose alibi, this piece is a reminder that every profession has a line it can’t cross; lawyers just happen to swear it out loud. Yes, it’s written with attorneys in mind, but the lessons are universal: when the pressure comes, will you enable, stay quiet, or say no? The film list that follows is an ethics playbook for leaders, executives, public officials and anyone who may be asked to trade principle for convenience.
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How a Legal Communications Plan Can Strengthen a Litigation Strategy
A legal communications plan is no longer optional: in the 24/7 news cycle, a single filing, ruling or courtroom remark can go viral in minutes. This article shows why preemptive planning, tight alignment with legal strategy and concise, reporter-friendly statements are essential for protecting reputation and shaping the narrative early.
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Avoid These Three Mistakes When Reaching Out to Journalists
Journalists don’t ignore good pitches by accident. They block the irrelevant, tune out the salesy, and reject the sloppy. This piece breaks down the three mistakes that can sink your outreach before it starts, and shows how to build smarter, more credible media relationships.
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Move, Postpone, or Cancel? A Planner’s 5-Step Playbook
When war, politics, or economic turmoil threaten your event, the wrong response can cost you attendees, money and credibility. This piece explains how smart planners monitor risks, assess contract language and decide when to pivot, postpone or cancel before a crisis forces their hand.
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AI Writing Tools Cheat Sheet: ChatGPT, Claude, Gemini, and More
AI writing tools are everywhere, but not all of them are built for the same job. This quick guide helps you sort through the noise, compare the leading options, and figure out which tool best fits your writing needs—whether you want faster drafts, cleaner edits, sharper marketing copy, or better team workflow.
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5/18/26 Managing Partner Bootcamp (Winding River Consulting)
6/11/26 Healthcare Alliance of N.E. Ohio
6/18/26 American Public Power Association Webinar
6/28/26 American Public Power Association Annual Conference
7/30/26 South Carolina Council of School Attorneys
9/29/26 Iowa Association of School Business Officers
10/1/26 Judicial Conference
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9/29/26 Iowa Association of School Business Officers
10/13/26 American Municipal Power
10/15/26 Ohio State Bar Association Midwest Labor & Employment Conference
10/19/26 Managing Partner Bootcamp
10/25/26 American Public Power Association
12/8/26 Akron Bar Association
3/12/27 Consortium of State School Boards Association
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