April 4, 2026
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Behind the Camera
By Bruce Hennes, Hennes Communications
Next time you watch morning or evening shows with live music: Today, GMA, Colbert, Fallon or SNL, notice the cuts: cue camera A, cue B, bring up C, pan B, pull back, cut to C and fade. Every few seconds, the screen moves and the point of view changes in a rapidfire manner. TV producers know movement holds attention better than content alone. Our brains are wired for sound, motion and light, so it’s cut, cut, cut. To illustrate, we bring you Kelly Casse from CBS News directing a music segment. You’ve probably never thought about how all this happens — but once you see it, you can never unsee it.
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The Duty of "No": The Rule of Law in 50 Films
By Bruce Hennes, Hennes Communications
In a moment when “just doing my job” is becoming an all-purpose alibi, this piece is a reminder that every profession has a line it can’t cross; lawyers just happen to swear it out loud. Yes, it’s written with attorneys in mind, but the lessons are universal: when the pressure comes, will you enable, stay quiet, or say no? The film list that follows is an ethics playbook for leaders, executives, public officials and anyone who may be asked to trade principle for convenience.
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The Mass Shooting Playbook
Introduction by Bruce Hennes, Hennes Communications
A mass shooting is not just a tactical emergency. It is a communications crucible. This article introduces the Mass Shooting Playbook, a research-driven, practical handbook for leaders and communicators responsible for communities under threat. Built on real-world cases, it offers checklists, clear roles, and guidance for preparedness, response and recovery, so you’re not improvising when fear, scrutiny and grief collide.
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The Curious Case of Sidd Finch
“The Curious Case of Sidd Finch” is a famous 1985 Sports Illustrated hoax about a Mets pitcher who throws 168 mph—and millions believed it. For Crisis Communications Today readers, it’s a vivid case study in how quickly belief can outpace verification, how media form shapes credibility and how easily a well‑crafted story can short‑circuit scrutiny. A must‑read as a practical anchor for rumors, misinformation and trust‑building.
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No Mr Sandilands. Regretting is Not the Same as Saying Sorry.
Kyle Sandilands’ “I regret hurting her feelings” is a classic non‑apology: it expresses disappointment about the outcome, not responsibility for the action. It's a sharp reminder that “regret” can dodge accountability, while a real apology owns the harm, accepts blame and shows how behavior will change.
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Good Ads Matter
Paddy Power, an Irish betting company, launched this hilarious commercial to target a behavior that has become too normalized — sports fans on Twitter confidently criticizing professional athletes from the comfort of their sofas. Shot in a mock-documentary style, the ad follows a “Social Squad” that tracks down outspoken Twitter users who posted bold takes during a boxing event and tests whether they still stand by those opinions in real life. The loudest critics are quickly confronted with reality.
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How a Legal Communications Plan Can Strengthen a Litigation Strategy
A legal communications plan is no longer optional: in the 24/7 news cycle, a single filing, ruling or courtroom remark can go viral in minutes. This article shows why preemptive planning, tight alignment with legal strategy and concise, reporter-friendly statements are essential for protecting reputation and shaping the narrative early.
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4/13/26 Private
4/13/26 American Public Power Association CEO Roundtable
4/21/26 Cleveland State University School of Law
4/23/26 Judicial Conference
4/30/26 Federation of State Medical Boards
5/18/26 Managing Partner Bootcamp (Winding River Consulting)
6/18/26 American Public Power Association Webinar
6/28/26 American Public Power Association Annual Conference
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7/30/26 South Carolina Council of School Attorneys
9/29/26 Iowa Association of School Business Officers
10/1/26 Judicial Conference
9/29/26 Iowa Association of School Business Officers
10/13/26 American Municipal Power
10/19/26 Managing Partner Bootcamp
10/25/26 American Public Power Association
12/8/26 Akron Bar Association
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