December 1, 2020
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Tips for Better Video Calls
By Bruce Hennes, Hennes Communications
With so many meetings now taking place online, there's a clear divide between speakers and presenters who know how to communicate effectively and with power and those that do not. We've run this article a few times since it was first published in the National Law Review and Crain's, but we've updated it numerous times and plan to continue to do so as we learn new tips and tricks. So if you've not read it lately, we hope you'll find it worth your time.
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Ad Council’s Challenge: Persuade Skeptics to Believe in COVID Vaccines
Introduction by Bruce Hennes, Hennes Communications
Persuading skeptics to take the COVID vaccine shouldn’t be this difficult. From the polio vaccine in the 1950’s and ’60’s (anyone remember SOS – Sabin Oral Sunday ?) to H1N1, the Centers for Disease Control and Prevention has carefully crafted messages to help the public understand important public health concerns. This week, the Ad Council begins a $50 million ad blitz to counter concerns about coming treatments.
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A Key to Helping Clients Make Better Decisions During Crisis
Introduction by Bruce Hennes, Hennes Communications
As we often tell audiences, attorneys are usually "first responders" when crises hit, quickly assuming a senior leadership role upon arrival on-scene. Setting aside the fact that technical mastery of the law (or accounting, Slack or ISO 9001, for that matter) is not necessarily the correct skill set needed to manage the crisis at that very moment, there is no doubt that crisis management requires a calm demeanor and the ability to manage one's own emotional state.
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Do You Have Leadership Presence?
Leadership presence is a blending of attitudes, qualities, and behaviors that send all the right signals and makes you stand out from your peers. But leadership presence isn’t automatically assigned to you because you have a leadership title, advanced technical skills, or a high-level of leadership potential — and it’s not necessarily an accurate reflection of your true qualities and talents.
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How Can I Avoid Saying the Wrong Thing on Social Media?
In the seemingly never-ending quest to make a splash on social media, companies occasionally create some cringe-worthy posts that damage their brand and offend the people they’re trying to connect with. Let's identify some of the most common ways companies step in it.
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It's High Season for
Continuing Legal Education Seminars
TV News & The Law
December 4 - 2 hours of CLE
Co-Sponsored by The Cleveland Metropolitan Bar Association, Hennes Communications and the Cleveland Jewish News
Politics, Money & the Law
December 8 - 2 hours of CLE
Co-Sponsored by The Cleveland Metropolitan Bar Association, Hennes Communications and the Cleveland Jewish News
Crisis Management for Attorneys & Their Clients
December 8 - 2 hours of CLE
Sponsor: Cleveland Metropolitan Bar Association
Crisis Management for Attorneys & Their Clients
December 9 - 1 hour of CLE
Sponsor: Credit & Collection Education Forum
Crisis Management for Attorneys & Their Clients
December 11 - 1 hour of CLE
Sponsor: Denver Bar Association & Colorado State Bar Association
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Crisis Management for Attorneys & Their Clients
December 11 - 1 hour of CLE
Sponsor: U.S. Virgin Islands Bar Association
The Intersection of the Law & Social Media
December 14 - 2 hours of CLE
Co-Sponsored by The Cleveland Metropolitan Bar Association, Hennes Communications and the Cleveland Jewish News
Crisis Management for Attorneys & Their Clients
December 14 - 1 hour of CLE
Sponsor: Akron Bar Association
Covering the Supreme Court
December 17 - 2 hours of CLE
Co-Sponsored by The Cleveland Metropolitan Bar Association, Hennes Communications and the Cleveland Jewish News
Special Guest Panelist: Adam Liptak, New York Times
Crisis Management for Attorneys & Their Clients
December 17 - 1 hour of CLE
Sponsor: Cincinnati Bar Association
Journalism, Social Media & The Courts: A New Frontier
December 21 - 90 minutes of CLE
Sponsor: New York State Academy of Trial Lawyers
Crisis Management for Attorneys & Their Clients
December 28 - 3.5 hours of CLE
Sponsor: Ohio State Bar Association
If you'd like to bring us in to speak to your organization, either virtually or in-person, perhaps for your practice group, as a value-add for your existing clients or as a new business development event, please give Bruce Hennes a call at 216-321-7774.
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Attention School Board Members,
Superintendents & Attorneys
The Ohio School Boards Association (OSBA) has entered into a strategic partnership with Hennes Communications to provide crisis management and communications services to public school systems throughout the state of Ohio facing sudden challenges to their organizations’ reputations and operations. With this partnership, OSBA member school leaders have access
365 days a year to expert crisis communications professionals.
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Not Everything is a Crisis
Most crises are unexpected and sudden - a traffic accident, explosion, fire, chemical leak, social media attack or criminal arrest.
While a crisis usually appears to be sudden, sometimes you should have seen it coming. For example, activists who hate your product, lax enforcement of company policies and procedures, deferred maintenance on heavy equipment, or instability in your leadership ranks.
More often than not, what you're probably facing is an issue, a situation that can and should have been foreseen. For instance, three months from now you know you're going to close a plant, discontinue a product, get a new board chair, acquire a company or announce a rate hike. For another example, click here.
Whether it's a crisis or an issue, carefully crafted communications targeting the appropriate audience at the right time can go a long way toward mitigating the amount of reputational damage you experience and the work you need to do to restore confidence among your stakeholders.
Identifying an issue early gives you the added ability to craft a well-rounded strategic plan that not only identifies what you say, it enables you to carefully consider allies you might enlist, initiatives you might employ to blunt the effectiveness of your adversaries and other tactics designed to protect your market.
Are there threats looming on your horizon you should address now? Let us help you create the communications to help you avoid them from evolving from issues you can manage to crises you can’t avoid.
While we sell "crisis" (hence our website name, www.crisiscommunications.com ), the professionals at Hennes Communications understand the difference between crises and issues.
And now, we hope you do, too.
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No one trains clients for high-stakes situations better than Hennes Communications. We can teach you how to communicate with power, mastering even the toughest interview, speech or presentation.
Call or email us today and ask us about crisis, media, spokesperson and presentation training/coaching for you, your top executives and managers.
Remember, it's usually not what you say, but how you say it. Never again go into a media interview unprepared or go before a hostile audience uncoached.
Of course, due to the coronavirus situation, we now offer this training via Zoom or your preferred video platform.
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2020
11/30 Case Western Reserve University
12/1 Wood County, Ohio Safety Council
12/2 Highland-Fayette-Clinton Safety Cncl.
12/3 Belmont County Safety Council
12/7 Ohio Health Care Association
12/8 Cleveland Metro Bar Association
12/9 Credit & Collection Education Forum
12/10 Event Safety Alliance
12/11 Denver/Colorado State Bar Assoc.
12/11 U.S. Virgin Islands Bar Association
12/14 Akron, Ohio Bar Association
12/17 Cincinnati Bar Association
12/21 NY State Academy of Trial Lawyers
12/28 Ohio State Bar Association
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2021
1/11 Denver Bar Assoc & Colorado State
State Bar Association
1/14 Miami County Safety Council
1/26 Tiffin Area Safety Council
1/27 Davis Graham & Stubbs (Denver)
1/29 OH State Bar Leadership Academy
2/6 Ashland Univ. Leadership Academy
2/17 Fostoria Safety Council
3/15 Intown Club
3/17 Jefferson County Safety Council
3/18 Logan County Safety Council
3/18 American Bar Association (Chicago)
4/2 Phillips Law Firm (Cincinnati)
5/12 Winding River M.P. Bootcamp
5/13 CPA Firm Mgmt. Association
5/19 Winding River M.P. Bootcamp
6/9 Winding River M.P. Bootcamp (CHI)
9/22 Fire & Emergency Manufacturers
& Services Association (Tampa)
If you'd like to bring us in to speak to your organization, either virtually or in-person, perhaps for your practice group, as a value-add for your existing clients or as a new business development event, please give Bruce Hennes a call at 216-321-7774.
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Hennes Communications
You have a situation.
We have a strategy.
Because the Court of Public Opinion is always in session.
www.crisiscommunications.com
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The Hennes Communications Team
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