November 15, 2020
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Rage Against the Vaccine: Communicating COVID-19 Facts Amid Anti-Vaxxer Outcry
By Howard Fencl, Hennes Communications
Very soon, perhaps within weeks, executive leadership within virtually every market vertical will be confronted by a dramatic change in the way they are currently managing their office response to COVID-19. Employees will first look to federal, state and local medical authorities for guidance about a vaccine to prevent COVID-19. Then, they will look to social media, where they'll find conflicting and confusing advice. Leaders will have to quickly sort truth from fiction and learn at least the rudiments of epidemiology.
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The Business of Requiring Masks: Have a Plan, Communicate Clearly
By Thom Fladung, Hennes Communications
Faced with escalating COVID-19 outbreaks across the country, many states are considering requiring masks for employees and customers or risk being shut down. Requiring masks for customers will be the challenge – and that burden falls on employees, who didn’t sign up for this duty. We’ve been searching for best practices on how to get customers to mask up without melting down. Here’s what we found.
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How to Fumble Public Relations: Fire the Popular Head of PR
By Thom Fladung, Hennes Communications
The Houston Texans have been one of the NFL's top underachievers this season. Their latest inexplicable move was firing Amy Palcic, VP of communications, initially offering an oblique explanation – and bringing widespread condemnation from top sportswriters. From a crisis communications standpoint, the Texans could have used some help with this announcement from someone like, well, Palcic.
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Lessons in Law Firm Reputation Management: How Firm Leaders Should Prepare for Public Scrutiny When Representing Political Clients
Less than a week after Election Day, two BigLaw firms were targeted by The Lincoln Project for the legal work they're doing in connection with President Trump's refusal to concede the recent election. The attacks on the firms, their employees and clients have been creative, strategic, hard-hitting and from the conversations we've had with attorneys at those two firms, painful. Within days, one firm decided to cut their losses and resign, while the other remains at press time, unmoved. Does your firm work for clients that might be considered controversial? Do you make contributions to candidates running for political office? Are you ready to be questioned about this?
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Speaking in Times of Crisis
At times, we are called to give presentations about new products or policies. Other times, we might be asked to inspire or challenge our audience members. But sometimes, we are called to speak into times of crisis. Maybe a business is losing revenue and the forecasted future is not bright. Or it could be something like the situations we’ve experienced in the past year. What do you say in times like those?
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Pulitzer-Prize Winning Journalist Laurie Garrett Reiterates Dire Importance of Clear Communication Now
Laurie Garrett is one of the most prolific voices regarding coronavirus news. She said that misinformation comes from various sources, including social media, federal offices and medical professionals, creating confusion and unrest amongst the public. “Every epidemic has false claims about treatments and cures. What we’ve seen now is deliberately planted disinformation, much from other countries, trying to scare people.”
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Creating Hitchhikers Not Hijackers in Your Virtual Meetings
You’ve been in the meeting where someone dominates the conversation – taking up al the air in the meeting and perhaps taking the whole meeting off track or topic. A Hijacker changes the direction and flow of a meeting, raising frustration and perhaps wasting the time of everyone involved in the meeting.
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The Intersection of Media & the Law
The Cleveland Metropolitan Bar Association, Hennes Communications and the Cleveland Jewish News are proud to present The Intersection of Media & the Law. Upcoming webinars include The Law, the Media & Race; Master Class - The Criminal Defense Bar; TV News & The Law; the Intersection of the Law & Social Media; and Covering the Supreme Court. Guest speakers include New York Times Supreme Court Reporter Adam Liptak and reporters from Bloomberg, CBS and other news outlets to rarely heard outside the classroom professors from Cleveland’s two law schools. Based on headlines right out of today’s news, these programs are not to be missed! Attorneys and non-attorneys are welcome to attend.
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Attention School Board Members,
Superintendents & Attorneys
The Ohio School Boards Association (OSBA) has entered into a strategic partnership with Hennes Communications to provide crisis management and communications services to public school systems throughout the state of Ohio facing sudden challenges to their organizations’ reputations and operations. With this partnership, OSBA member school leaders have access
365 days a year to expert crisis communications professionals.
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Not Everything is a Crisis
Most crises are unexpected and sudden - a traffic accident, explosion, fire, chemical leak, social media attack or criminal arrest.
While a crisis usually appears to be sudden, sometimes you should have seen it coming. For example, activists who hate your product, lax enforcement of company policies and procedures, deferred maintenance on heavy equipment, or instability in your leadership ranks.
More often than not, what you're probably facing is an issue, a situation that can and should have been foreseen. For instance, three months from now you know you're going to close a plant, discontinue a product, get a new board chair, acquire a company or announce a rate hike. For another example, click here.
Whether it's a crisis or an issue, carefully crafted communications targeting the appropriate audience at the right time can go a long way toward mitigating the amount of reputational damage you experience and the work you need to do to restore confidence among your stakeholders.
Identifying an issue early gives you the added ability to craft a well-rounded strategic plan that not only identifies what you say, it enables you to carefully consider allies you might enlist, initiatives you might employ to blunt the effectiveness of your adversaries and other tactics designed to protect your market.
Are there threats looming on your horizon you should address now? Let us help you create the communications to help you avoid them from evolving from issues you can manage to crises you can’t avoid.
While we sell "crisis" (hence our website name, www.crisiscommunications.com ), the professionals at Hennes Communications understand the difference between crises and issues.
And now, we hope you do, too.
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No one trains clients for high-stakes situations better than Hennes Communications. We can teach you how to communicate with power, mastering even the toughest interview, speech or presentation.
Call or email us today and ask us about crisis, media, spokesperson and presentation training/coaching for you, your top executives and managers.
Remember, it's usually not what you say, but how you say it. Never again go into a media interview unprepared or go before a hostile audience uncoached.
Of course, due to the coronavirus situation, we now offer this training via Zoom or your preferred video platform.
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2020
11/17 Ohio Association of County Boards
11/18 Summit County, Ohio Safety Council
11/18 Ottawa County, Ohio Safety Council
12/1 Wood County, Ohio Safety Council
12/2 Highland-Fayette-Clinton Safety Cncl.
12/3 Belmont County Safety Council
12/7 Ohio Health Care Association
12/8 Cleveland Metro Bar Association
12/9 Credit & Collection Education Forum
12/10 Event Safety Alliance
12/11 Denver/Colorado State Bar Assoc.
12/11 U.S. Virgin Islands Bar Association
12/14 Akron, Ohio Bar Association
12/17 Cincinnati Bar Association
12/21 NY State Academy of Trial Lawyers
12/28 Ohio State Bar Association
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2021
1/14 Miami County Safety Council
1/26 Tiffin Area Safety Council
1/27 Davis Graham & Stubbs (Denver)
1/29 OH State Bar Leadership Academy
2/6 Ashland Leadership Academy
2/17 Fostoria Safety Council
3/15 Intown Club
3/17 Jefferson County Safety Council
3/18 Logan County Safety Council
3/18 American Bar Association (Chicago)
4/2 Phillips Law Firm (Cincinnati)
5/12 Winding River M.P. Bootcamp
5/13 CPA Firm Mgmt. Association
5/19 Winding River M.P. Bootcamp
6/9 Winding River M.P. Bootcamp (CHI)
9/22 Fire & Emergency Manufacturers & Services Association (Tampa)
If you'd like to bring us in to speak to your organization, either virtually or in-person, perhaps for your practice group, as a value-add for your existing clients or as a new business development event, please give Bruce Hennes a call at 216-321-7774.
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Hennes Communications
You have a situation.
We have a strategy.
Because the Court of Public Opinion is always in session.
www.crisiscommunications.com
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The Hennes Communications Team
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