July 1, 2020
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Crisis and Reputation Management Increasingly are About Managing Social Media
By Thom Fladung, Hennes Communications
When a school security incident strikes, school leaders often find themselves playing catch-up under the best of circumstances. Social media can be a crucial asset to leaders concerned about their own or their organization’s reputation. But you must understand it and embrace it. Or take your chances.
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Newspaper Atones for Ad’s Bad Tone
With everything confronting newspapers these days, including a pandemic and the death of their business model, it’s notable that one — The Tennessean — could present us this week with a laudable crisis response. And this was a crisis that sprung internally, offering the publication no one to blame but itself.
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The Facebook Ad Boycotts Have Entered the Big Leagues. Now What?
An advertiser boycott of Facebook is gaining steam, now counting Verizon and Unilever among its participants. Starbucks and spirits giant Diageo joined the campaign over the weekend. Analysts say these advertisers have the potential to influence more companies to join the boycott.
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What Have We Learned from COVID-19?
Renowned risk management expert Peter Sandman shares his thoughts on the pandemic response. From knowing your risk matrix to honest communications, here’s what should guide us in the future.
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Journalists Believe News and Opinion are Separate, but Readers Can’t Tell the Difference
It is a tenet of American journalism that reporters working for the news sections of newspapers remain entirely independent of the opinion sections. But the divide between news and opinion is not as clear to many readers as journalists believe that it is. And because American news consumers have become accustomed to the ideal of objectivity in news, the idea that opinions bleed into the news report potentially leads readers to suspect that reporters have a political agenda, which damages their credibility, and that of their news organizations.
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Are Employees’ Social Media Posts Still PR’s Problem to Solve?
A growing number of younger consumers avoid doing business with those whose viewpoints differ from their. There have been sharp drops in sales for organizations after employees or contractors posted statements or photos that appeared racist, sexist or insensitive to a particular group.
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Lots of PR Firms Sell Their Crisis Work – Let The Buyer Beware
By Bruce Hennes, Hennes Communications
With no barriers to entry, every public relations firm in the U.S. now appears to offer “crisis communications.” They don’t. At least, all of those who claim to don’t. Crisis work requires a different – and often counterintuitive – skill set from the traditional practice of public relations. It’s also an art form where more often than not we’re helping clients figure out not just what to say, but what to do, which isn’t something learned from a book.
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Bruce Hennes Named to LAWDRAGON Global 100 Leaders in Legal Strategy and Consulting
Hennes Communications is proud to announce that Chief Executive Officer Bruce Hennes has been named to the 2020 LAWDRAGON Global 100 Leaders in Legal Strategy and Consulting, the definitive guide to the experts in management, marketing, communication and recruiting most valued by law firm leaders. This is the second year in a row that Hennes has been named to this prestigious list.
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Attention School Board Members,
Superintendents & Attorneys
The Ohio School Boards Association (OSBA) has entered into a strategic partnership with Hennes Communications to provide crisis management and communications services to public school systems throughout the state of Ohio facing sudden challenges to their organizations’ reputations and operations. With this partnership, OSBA member school leaders have access
365 days a year to expert crisis communications professionals.
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Not Everything is a Crisis
Most crises are unexpected and sudden - a traffic accident, explosion, fire, chemical leak, social media attack or criminal arrest.
While a crisis usually appears to be sudden, sometimes you should have seen it coming. For example, activists who hate your product, lax enforcement of company policies and procedures, deferred maintenance on heavy equipment, or instability in your leadership ranks.
More often than not, what you're probably facing is an issue, a situation that can and should have been foreseen. For instance, three months from now you know you're going to close a plant, discontinue a product, get a new board chair, acquire a company or announce a rate hike. For another example, click here.
Whether it's a crisis or an issue, carefully crafted communications targeting the appropriate audience at the right time can go a long way toward mitigating the amount of reputational damage you experience and the work you need to do to restore confidence among your stakeholders.
Identifying an issue early gives you the added ability to craft a well-rounded strategic plan that not only identifies what you say, it enables you to carefully consider allies you might enlist, initiatives you might employ to blunt the effectiveness of your adversaries and other tactics designed to protect your market.
Are there threats looming on your horizon you should address now? Let us help you create the communications to help you avoid them from evolving from issues you can manage to crises you can’t avoid.
While we sell "crisis" (hence our website name, www.crisiscommunications.com ), the professionals at Hennes Communications understand the difference between crises and issues.
And now, we hope you do, too. |
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No one trains clients for high-stakes situations better than Hennes Communications. We can teach you how to communicate with power, mastering even the toughest interview, speech or presentation.
Call or email us today and ask us about crisis, media, spokesperson and presentation training/coaching for you, your top executives and managers.
Remember, it's usually not what you say, but how you say it. Never again go into a media interview unprepared or go before a hostile audience uncoached.
Of course, due to the coronavirus situation, we now offer this training via Zoom or your preferred video platform.
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7/8 Greater Cleveland Automobile Dealers Asso
7/16 American Public Power Association
7/23 American Public Power Association
7/24 National Organization of Black Law Enforcement Executives
7/9 American Public Power Association
8/8 Ashland University School of Business
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10/6 City of Green, Ohio
10/7 Fire & Emergency Manufacturers & Service Association
10/8 National Aging Services Risk Management Conference
10/14 Akron Women's Network
12/8 Cleveland Metro Bar Association
12/17 Cincinnati Bar Association
If you'd like to bring us in to speak to your organization, either virtually or in-person, perhaps for your practice group, as a value-add for your existing clients or as a new business development event, please give Bruce Hennes a call at 216-321-7774.
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Hennes Communications
You have a situation.
We have a strategy.
www.crisiscommunications.com
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