Why Peyton Manning Gave Budweiser $3 Million in Free Advertising

From Time Magazine:

Anheuser-Busch InBev plunked down about $15 million for Super Bowl advertisements this year to promote its Budweiser and Bud Light brands. But one of the company’s most memorable plugs during Sunday’s game—from Denver Broncos quarterback Peyton Manning—came for free.

In a post-game interview with CBS’s Tracy Wolfson, Manning said he planned to “drink a lot of Budweiser” to celebrate his Super Bowl victory. A few minutes later on the winner’s podium, the five-time National Football League MVP again brought up the popular brew, saying, “What’s weighing on my mind is how soon I can get a Bud Light in my mouth.”

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