The Story Behind Caitlyn Jenner’s Masterful Press Strategy

From Vulture.com:  The public transformation of Bruce Jenner to Caitlyn has been, by all accounts, a smashing success. Her cover profile and photo spread in Vanity Fair were greeted with rave reviews. She became a Twitter superstar overnight. Even Jon Stewart was amazed at how well the media covered her debut (well,mostly). The rollout didn’t happen by accident, of course. Caitlyn Jenner’s debut and Bruce Jenner’s April farewell were the result of a highly organized public-relations campaign — one of the most masterful in memory. But instead of trying to sell a product or cover up a scandal, this effort had a different aim: to allow its subject the chance to reclaim ownership of her own story.

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