The Exercise of Leadership as COVID-19 Rages
Seminar: Wednesday, April 29, 2020, 12:00 PM Eastern Time (US and Canada)
When any kind of disaster strikes your clients’ businesses and organizations, they immediately call the police, their spouse – and if they’ve been coached correctly, their attorney. The same is true when a disaster, physical or reputational, hits the law firm, itself. In fact, the American Bar Association encourages members, law firms and bar associations to develop Business Continuity Management systems, stating that lawyers and judges have an ethical responsibility for the safety of their employees and an obligation to their clients and the people of their communities to continue to operate in a prudent and efficient manner, even in the circumstance of an impending or ongoing threat.
What all of the plans referenced above have in common is that they are chock-full of action plans spelling out what a given entity should do — but not what their leaders should say. When a crisis hits the law firm, itself, or one of your clients, will you know what to say, where to say it, how to say and whom to say it to, especially in this era of social media where your news will be read and heard half-way ‘round the globe while the truth is still pulling its pants on?
Simply put, the skill set that got you to the top of your firm or your client into the C-Suite is not necessarily the skill needed to manage employees, as well as your stakeholders, all of whom will be looking to you for guidance.
Using the coronavirus COVID-19 pandemic as case study, this short webinar will give attorneys actionable steps about what needs to be said, when and how.
· Leaders as Crisis Managers
· Communicating in a Crisis
· COVID-19 Scenarios
· Communications Failures
· Communications Steps that Lead to Success
· Public Messages to Stakeholders
· Characteristics of Successful Leaders & Spokespersons
· Pitfalls to Avoid
· Basic Tenets of Risk Communications
This webinar presented by Bruce Hennes, CEO, Hennes Communications
Cost: Free for members of the Cleveland Metropolitan Bar Association; $10 for guests
Registration: Click here.