The Benefits of Executive Communications Coaching
[by Howard Fencl, Hennes Communications]
As part of your organization’s leadership team, you’re a walking, talking standard bearer of your brand and your reputation. What you communicate can dramatically impact your organization’s reputation.
But HOW you communicate is crucial. Ineffectual, weak presentations are one of the quickest ways to damage your brand’s reputation. If your reputation tanks, so can your bottom line.
Like any other skill, your performance delivering solid, compelling presentations will benefit from practice with a pro. Executive communications coaching can take your presentation skills from good to great. When you make the decision to invest in communications coaching, just a few hours of training can help you
- Build confidence and energy in your delivery
- Unleash the power of your voice
- Translate complex concepts into memorable, user-friendly, media-friendly soundbites
- Understand how others perceive you
- Use support materials more effectively
- Keep your audience off their mobile devices
- Use body language to enhance your content
While some communications coaches treat body language as an afterthought, you can’t underestimate its importance. Be certain it’s part of your training curriculum because your presentation starts the minute you walk in the room. People immediately notice how you’re dressed. How you carry yourself. Your facial expressions. Who you talk to. They make judgments based on first impressions that get locked in very quickly. When you get up on stage to deliver, you will either affirm that first impression — or refute it.
A good executive communications coach will also help you fine-tune your delivery, whether you’re presenting to a small group around a conference table, or a massive audience in a cavernous auditorium. They will teach you how to “fill the frame” – whether you’re presenting on TV or YouTube (where there’s a physical frame) or when doing an in-person presentation where your audience’s line of vision forms a virtual frame around you. We teach our clients to strategically fill that frame with data – words, motions, body language. And when that frame is filled with compelling data, your audience stays focused on your messages rather than fiddling with their mobile phones.
Communicating effectively is a challenge. Surmounting that challenge is a leadership skill. At Hennes Communications, we tailor executive communications coaching to your unique needs and organizational goals so you succeed and lead. Call us at 216-321-7774 to discuss how our executive communications coaching program can drive you and your company’s reputation to the next level.