The Difference Between Tylenol and Volkswagen: The Imagination of Disaster

When someone added cyanide to Tylenol capsules in the Chicago area in 1982, killing seven people, Johnson & Johnson, owner of Tylenol was faced with an unprecedented crisis.  How they handled that situation is still the gold standard for corporate crisis management. Today, the “gold standard” for how to not handle a crisis continues to be Volkswagen. […]