A Reputation Management Lesson: Even the Legends Must Be On Guard – Constantly

By Thom Fladung/Hennes Communications In 1982, Johnson & Johnson wrote the book on effective crisis response – literally. Chicago was in a state of panic. Within just a few days, seven people had dropped dead from cyanide poisoning. There was no explanation until investigators discovered the link: Tylenol. Someone had laced Chicago’s Tylenol supply with […]

By hpadmin | September 13, 2019 | Accidents and Threats, Crisis Communications, Crisis Management, Reputation Management, Uncategorized | crisis communications, crisis management, opioids, reputation management, Tylenol |

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The Difference Between Tylenol and Volkswagen: The Imagination of Disaster

When someone added cyanide to Tylenol capsules in the Chicago area in 1982, killing seven people, Johnson & Johnson, owner of Tylenol was faced with an unprecedented crisis. How they handled that situation is still the gold standard for corporate crisis management. Today, the “gold standard” for how to not handle a crisis continues to be Volkswagen. […]

By hpadmin | January 30, 2016 | Accidents and Threats, Apologies, Crisis Communications, Crisis Management, Crisis Preparation, Litigation Communications, Media Relations, Misconduct, Reputation Management | crisis communications, crisis management, Tylenol, Volkswagen |

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A Reputation Management Lesson: Even the Legends Must Be On Guard – Constantly

The Difference Between Tylenol and Volkswagen: The Imagination of Disaster

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