Wide-Awake: Sanofi’s Rapid Response to Roseanne Barr’s Twitter Attack – Lessons Learned

[By Howard Fencl, Hennes Communications]   By now you know the story: Acerbic, sharp-tongued comedian Roseanne Barr shoots her mouth off on Twitter, posting a racist tweet targeting Valerie Jarrett, a former aide to President Barack Obama: “Muslim brotherhood & planet of the apes had a baby=vj [Valerie Jarrett]” ABC wastes no time cutting ties […]