Reclaiming Authenticity in the Era of Misinformation: 5 PR Lessons from “Wicked”
By Kim Markus, writing for PR News…
In today’s fast-paced media environment, where misinformation quickly spreads, PR professionals face a critical challenge: how to ensure authenticity remains at the heart of campaigns. The trust built with audiences is fragile, and reclaiming it requires courage, transparency and a focus on storytelling that resonates.
The release of the “Wicked” movie musical offers an unexpected, but timely, guide. Its story revolves around Elphaba, a misunderstood character branded “wicked” by those who distort her truth. For PR professionals, this is a powerful reminder: if you don’t control the narrative, someone else will—and the results may not reflect reality.
From reclaiming narratives to leveraging influence responsibly, “Wicked” offers five lessons to inspire modern PR in the era of misinformation.
-
Own Your Narrative
Perception shapes reality. Taking control of the story is key.
Elphaba’s story is defined by those who misunderstand her. The Wizard and Madame Morrible manipulate public opinion to cast her as a villain, shaping perceptions before she has a chance to share her truth.
For the rest, click here.