LinkedIn Newsletters: Best Strategies and Practices to Follow
By Nicole Schuman for PRNews
[Editor’s Note: Ahead of PRNEWS’ next PRNEWS PRO Online Training Workshop, PR Thought Leadership Strategies on LinkedIn on Nov. 19, we spoke to presenter Tayler Felix, Senior Social Media Manager at Workday. PRNEWS got a sneak peek into her session, “Optimizing LinkedIn Newsletter Engagement,” including the benefits of a LinkedIn newsletter compared to a branded in-house newsletter.]
PRNEWS: How should brands decide if a LinkedIn newsletter is a good route for them?
Tayler Felix: If your brand has an existing thought leadership platform and the capacity to develop and maintain a LinkedIn newsletter, then you should definitely consider creating one! Since 100% of your existing audience will receive a notification upon launch, along with push, in-app, and email notifications for each new publication, it’s low-hanging fruit to engage and activate your existing audience and reinforce your thought leadership within the industry.
PRNEWS: What are the benefits of a LinkedIn newsletter over regular brand newsletters to audiences?
Felix: One great advantage of a LinkedIn newsletter is that it’s delivered directly to your existing LinkedIn audience, rather than something you need to grow organically. On average, LinkedIn newsletters also see higher open rates than traditional e-newsletters (40-50%, compared to 20% on average). Additionally, you have the option to promote your LinkedIn newsletter through boosted posts or thought leader ads across LinkedIn, providing an extra layer of customization based on who you’d like to target for your subscriber base.
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