How the U.S. Men’s Soccer Captain, 23, Delivered a Pitch-Perfect Response
By Seth Arenstein for PRNEWS
As PR pros know well, communicating isn’t difficult, until it is.
Even the media-trained make mistakes, say things they regret, forget a key talking point, let a journalist’s question, or something else, distract them.
Press conferences sometimes are especially difficult. Communicators urge executives that ignoring everything but the questioner is the best route. Still, it’s a form of public speaking. Something reminds us that not only are dozens of reporters listening, it’s possible, through digital technology, that our words will make their way around the world, at light speed.
There are natural communicators, of course. Still, few should skip training.
Regarding training and natural communicators, PR pros could do much worse in their next media-prep session than playing this short video from yesterday’s World Cup news conference.
Cool under fire
Previewing today’s (Nov. 29) US-Iran match, which already is a highly charged affair, an Iranian journalist whacked US Men’s National Soccer Team captain Tyler Adams for his pronunciation of Iran.
For more, click here.