Corporations Decide on Proper Messaging After Roe v. Wade

By Andrew Byrd for PR News

The U.S. Supreme Court overturned Roe v. Wade June 24, ending federal constitutional protections for abortions. That decision, which caused immediate public protest, leaves abortion rights decisions to the states. As of today (June 27), nine states have outright abortion bans, including Alabama, Arkansas, Kentucky, Louisiana, Missouri, Oklahoma, South Dakota, Utah and Wisconsin.

After the decision, companies that support reproductive rights centered messaging around a woman’s right to have autonomy over her body. Some organizations provided information about abortion and a few companies pledged they’d cover travel costs.

Corporate Messaging
Messaging around abortion rights often is framed as a binary issue: pro-choice or pro-life. However, few Americans see it this way, data suggests. Indeed, Pew Research Center surveys show a majority of American adults believe abortions should be legal in some cases, but illegal in others. Should this influence corporate messaging around the issue?  Click here for the rest.

Photo by Sarah Penney on Unsplash