Bylined articles can be a powerful public relations and thought leadership strategy, helping organizations showcase expertise, strengthen brand credibility, engage target audiences and expand media visibility. Expert-authored content can also generate media relations opportunities, fuel social media content and give organizations greater control over their messaging—building long-term influence, trust and reputation management value. By the […]
Regular readers of this newsletter know that we love commercials. The ability to tell a complete story in one minute, perhaps to spur action or tug a heartstring, is an art form unto itself. Please, watch this commercial. Then watch it a second time to see what you missed the first time. Then, in the […]
From Amira McKee, writing for The Wall Street Journal… Volunteers train at ‘flight schools’ to learn how to deflate the colossal balloons in 15 minutes. One rule: Don’t inhale. For the millions of Americans tuning in from their living rooms, the Macy’s Thanksgiving Day Parade ends with a familiar crescendo: the roar of the crowds, […]
Introduction by Bruce Hennes, Hennes Communications I was a proud Boy Scout in the 1960s. Growing up in Ohio near Camp Manatoc—once considered by many to be the second-best Boy Scout camp in the country, after Philmont—we learned how to hike, haul water, pitch tents in the dead of winter, practice gun safety, work as […]
Reviewed by Devon Frye for Psychology Today In today’s information-saturated world, directly correcting false claims is often seen as the go-to strategy for combating misinformation. But what if there’s another, less confrontational approach that can be just as—if not more—effective? A new study offers insight into a technique called bypassing, which avoids head-on correction and instead […]
By Thom Fladung, Hennes Communications • Understand what the orders mean – and don’t mean • Review policies and procedures now, with your legal counsel involved • Keep communicating – including when you’re not sure what’s next • Take a deep breath The news coming at school administrators and school boards has been fast and […]
Los Angeles Mayor Karen Bass declined to respond to criticism on Wednesday of the city’s handling of a series of wildfires that have left at least five people dead and thousands of structures burned. Bass was on a diplomatic trip to Ghana as flames tore through the Pacific Palisades and left on Saturday. Here, in […]
By Kelly Martin for Investors Hangout Crisis Management Insights for Law Firms Poston Communications has unveiled its first report dedicated to crisis management within the legal sector, focusing on how law firms convey these critical initiatives to their clients. This report sheds light on the current landscape of crisis management practices observed among leading law […]
From Charles Duhigg, writing for The Wall Street Journal… When Nicholas Epley was in high school, he was such a bad listener that it almost ruined his life. A star football player in a small Iowa town, he was stopped for drunk driving one night and handed over to his parents rather than being arrested. […]
NOTE: The original title of this article is Defending Against Courtroom Conspiracies Through Storytelling. We took the editorial liberty of removing “Courtroom” from the title of this introduction in the hope that non-attorneys will read this, too. Introduction by Bruce Hennes, Hennes Communications In 2024, misinformation continues to be a pervasive force across all sectors […]
