[by Nora Jacobs] Over the years, we’ve spoken to countless clients about the crisis threats their organizations might face. Many willingly accept that their business might be struck by an act of God — tornados, floods and fires most often come to mind. But a surprisingly large number of clients seem to feel immune to […]
[by Howard Fencl] When a crisis significantly impacts reputation or stock price, when the magnitude of crisis is significant enough to bring business to a halt – your key internal and external audiences expect to hear directly from the CEO. But what if your CEO is a poor communicator? An extreme example: Edward Burkhardt, the […]
[by Howard Fencl] If you’re still scoffing at Twitter, know this: the news media uses it every day—all day—to break news, find interviews, verify facts and look for story ideas. Twitter works as a 21st century tipline for journalists. A Cleveland reporter recently confirmed a tip about who would run for Lieutenant Governor by watching […]
[by Howard Fencl, APR] When you appear on-camera for an interview, you are going on the record in perpetuity. Excerpts will be broadcast, uploaded, archived, keyword searchable and available 24/7 on the web. You can do your organization’s brand a whole lot of good with a strong, articulate interview. But if you’re not prepared, you […]
[by Bruce Hennes] Used to be, reporters reported facts, without inserting opinion, priding themselves on objectivity and not revealing their personal stance regarding the object of their reporting. Nowadays, many reporters purposefully insert their opinion into otherwise straightforward news stories, blurring, if not obliterating the line between objective news reporting and outright editorializing. At best, […]