From Jay Harrington writing for Attorney at Work…Here’s how to use Aristotle’s rhetorical appeals — ethos, pathos and logos — to be truly persuasive in your writing. In my work as a marketing consultant for law firms, few questions are posed more frequently than this: How can we write more persuasive, effective content for our […]
by Howard Fencl, Hennes Communications Let’s step away from talking about crises your company may face and talk about a personal crisis that millions of us face – the threat of job loss. With the COVID pandemic, job loss went viral. Millions of Americans lost their jobs to COVID. Most of us don’t have any control […]
There are scores of reasons why your district can be thrust into the news. Lawsuit…sports controversy…social media threats…active shooter… board-superintendent clash…criminal accusation…discrimination complaints…diversity issues…FERPA or HIPAA violation…fiscal mismanagement…protest… sexual misconduct…student newspaper story…challenging conversations… testing controversy…union grievance/strike… Suddenly, there’s a TV crew in the parking lot, your local newspaper is on Line One and the situation […]
From Mitch Mitchell, writing for Security Magazine… History has taught security teams that crisis situations can happen at any time and more frequently than anyone can anticipate. However, when a crisis does occur, organizations find themselves in a situation where survival is the main focus — the unprecedented disruption caused by the COVID-19 pandemic being […]
From Jonah Bryson, writing for PRNews… The 24-hour news cycle drowns countless stories that deserve attention. Stories cannot land press coverage without a tasty soundbite, as Dr. Neil deGrasse Tyson describes them. Hence it is paramount to design, deliver and circulate soundbites strategically. Here are two that have stood the test of time: “The only thing we have […]
From Carol Kinsey Goman, writing for CommPro… Because I’ve trained them to do so, I know that many negotiators have learned how to read body language and to use the resulting insights to their advantage. But I also know that other negotiators miss valuable opportunities simply because they don’t pay attention. They get so wrapped […]
Introduction by Howard Fencl, Hennes Communications Whether it’s a staff meeting on Teams, a webinar on Zoom, a private conversation on FaceTime or a short training video you record on WebEx, it’s not just what you say, but how you say it. It goes without saying that as a presenter, you must rehearse your material until you have it […]
From Mark Athitakis writing in Associations Now… Taking half a stand isn’t taking a stand at all. That’s one of the key lessons from the PR mess that Disney found itself in last week. The entertainment giant came under heavy criticism—including from its own employees—for its donations to Florida politicians who supported a recent bill […]
From Marguerite Ward, writing for Insider Magazine… Three weeks ago, when President Joe Biden offered Ukrainian President Volodymyr Zelenskyy an escape from his country as Russian forces invaded, Zelenskyy replied, “I need ammunition, not a ride.” The answer is emblematic of Zelenskyy’s unflinching allegiance to the people of Ukraine, which has taken center stage as the world […]
By Michael Hickey, writing for Associations Now… At meetings in large spaces or with a designated stage, event speakers might have the luxury of taking off their face coverings when they’re presenting. But depending on the space, the speaker, and the public health situation, presenters might need to pull off an engaging talk with only […]