By Stephanie York, JD, Hennes Communications Quick – What’s the single highest priority for a superintendent, head of school or board president? It’s not education. It’s safety. And just one part of that safety net is making sure you have a pre-written crisis communications plan at your fingertips – or at least the phone number […]
Once again, Sterling Miller hits it out of the park with an article ostensibly written for in-house attorneys, but 100% applicable to anyone in a new position in any field. When it comes to “executive presence,” I now have the benefit of being older with more than a few gray hairs. As a result, a […]
From Jay Harrington writing for Attorney at Work…Here’s how to use Aristotle’s rhetorical appeals — ethos, pathos and logos — to be truly persuasive in your writing. In my work as a marketing consultant for law firms, few questions are posed more frequently than this: How can we write more persuasive, effective content for our […]
by Howard Fencl, Hennes Communications Let’s step away from talking about crises your company may face and talk about a personal crisis that millions of us face – the threat of job loss. With the COVID pandemic, job loss went viral. Millions of Americans lost their jobs to COVID. Most of us don’t have any control […]
There are scores of reasons why your district can be thrust into the news. Lawsuit…sports controversy…social media threats…active shooter… board-superintendent clash…criminal accusation…discrimination complaints…diversity issues…FERPA or HIPAA violation…fiscal mismanagement…protest… sexual misconduct…student newspaper story…challenging conversations… testing controversy…union grievance/strike… Suddenly, there’s a TV crew in the parking lot, your local newspaper is on Line One and the situation […]
From Mitch Mitchell, writing for Security Magazine… History has taught security teams that crisis situations can happen at any time and more frequently than anyone can anticipate. However, when a crisis does occur, organizations find themselves in a situation where survival is the main focus — the unprecedented disruption caused by the COVID-19 pandemic being […]
From Jonah Bryson, writing for PRNews… The 24-hour news cycle drowns countless stories that deserve attention. Stories cannot land press coverage without a tasty soundbite, as Dr. Neil deGrasse Tyson describes them. Hence it is paramount to design, deliver and circulate soundbites strategically. Here are two that have stood the test of time: “The only thing we have […]
From Carol Kinsey Goman, writing for CommPro… Because I’ve trained them to do so, I know that many negotiators have learned how to read body language and to use the resulting insights to their advantage. But I also know that other negotiators miss valuable opportunities simply because they don’t pay attention. They get so wrapped […]
Introduction by Howard Fencl, Hennes Communications Whether it’s a staff meeting on Teams, a webinar on Zoom, a private conversation on FaceTime or a short training video you record on WebEx, it’s not just what you say, but how you say it. It goes without saying that as a presenter, you must rehearse your material until you have it […]
From Mark Athitakis writing in Associations Now… Taking half a stand isn’t taking a stand at all. That’s one of the key lessons from the PR mess that Disney found itself in last week. The entertainment giant came under heavy criticism—including from its own employees—for its donations to Florida politicians who supported a recent bill […]