By Nora Jacobs, Hennes Communications Executive Summary Business closures, consolidations and downsizings can be difficult decisions for organizations to make. These decisions can affect employees, clients, vendors, and local officials, and can have a significant impact on the reputation of the organization. To effectively communicate these decisions, a comprehensive communication strategy is necessary, much like […]
By Candice Georgiadis for Fast Company Public relations is not mentioned in today’s business sphere without social media. Many see social media as a major driver of brand perception. It’s no wonder 33% of PR professionals rely on social media daily, while 17% use it weekly. For brands, 43% are more likely to make use of social […]
by Thom Fladung, Hennes Communications Whether in-person or virtual, the kids are still in school. For the moment, however, this will be a class for the adults – and class is now in session on how to handle a social media crisis. On a Labor Day Sunday some time ago, the leadership team at a school […]
By Howard Fencl, Hennes Communications It’s everywhere. You check your Twitter feed. Read a news website or the daily paper. Turn on Nightly News or NPR. It’s an unrelenting and punishing tidal wave of political news pounding us over and over again. The slightest new wrinkle in a political drama, the smallest blip on Wall […]
By Bruce Hennes, Hennes Communications The Academy Awards ceremony is one of the most high-profile events in the entertainment industry, drawing millions of viewers from around the world. With a large audience and so many moving parts, it’s no surprise that the Academy of Motion Picture Arts and Sciences has created a “crisis team” to […]
By Juliette Kayyem for The Atlantic For years, Twitter was at its best when bad things happened. Before Elon Musk bought it last fall, before it was overrun with scammy ads, before it amplified fake personas, and before its engineers were told to get more eyeballs on the owner’s tweets, Twitter was useful in saving lives during natural […]
By Bruce Hennes & Nora Jacobs, Hennes Communications A CEO, executive director, bar association president or other business executive has to apologize or speak about something very important. The stakes are high – and the apology is going to have to be done using Zoom or another virtual platform. Under any circumstance, delivering an effective […]
By Richard Levick Speaking with journalists, shareholders, customers and stakeholders is easy when the going is good. As the old saying goes, “We are all capitalists on the way up but socialists on the way down.” But when things turn bad? Communication suddenly becomes much more challenging. As another old saying goes, “The gods of […]
By Howard Fencl, Hennes Communications There’s nothing the self-righteous embrace more than joining with their fellow self-righteous to gang up on some unfortunate target. The angrier the echo chamber, the better. Social media is their perfect rage machine. It’s where anonymous trolls can obsess and pile on. And they do it relentlessly and instantly over […]
GoLocal, an online publication in Providence, Rhode Island, recently wrote an editorial critical of recent decisions by Rhode Island education officials. The editorial creatively lists everything those officials have been doing to create a crisis juxtaposed with tips for managing a crisis the right way, written by Northeastern University’s Graduate School. We urge you to […]
