[by Howard Fencl] Here’s another wake-up call – in dollars and cents – for the many Pleistocene-era Luddites in organizations who treat social media as a newfangled afterthought in crisis management: U.S. ad spending on internet platforms will exceed ad buys on broadcast for the first time in 2017, according to a recent PwC report. […]
CRISIS MANAGEMENT FIRM LAUNCHING SATELLITE OFFICE IN AKRON CLEVELAND – Stephanie York, a communications professional with extensive experience and deep ties in the Akron area, is joining Hennes Communications as vice president. The firm, which specializes in crisis management and communications, is expanding its team and opening an office in Akron. York brings to that […]
From PRNews Online: “The Founder,” set to open in the U.S. on Aug. 5, is the latest in a string of movies to examine an American corporate institution and the visionary figure behind it. Mark Zuckerberg and Steve Jobs were given the Hollywood treatment (twice for the latter); now it’s Ray Kroc’s turn, the man […]
From GaggleAmp: Every company of any size inevitably encounters a crisis situation at some point. Today, with numerous social media platforms, a crisis can quickly become very public and spread far and wide – well beyond your local city or even state. But, the same social media platforms that can help spread a negative story […]
From our colleague, Caitlin Rourk: The 2016 presidential election has been nothing short of a spectacle, turning traditional political conventions (no pun intended) squarely on their head. And just as this election has forced the political establishment to alter its strategies, business organizations must reevaluate how to approach the unpredictable and unforgiving crises they face […]
[by Howard Fencl, Hennes Communications] The University of California, Davis Chancellor Linda P.B. Katehi is on administrative leave for spending university cash to push negative news down in search engine results, among other allegations. She authorized spending $175,000 with a search engine suppression (SES) firm in an effort to move five-year-old headlines about campus police […]
The way an organization reacts in the first hours of a crisis will probably determine whether it succeeds or fails in regaining public trust. The way brand managers at Kellogg Co. recently esponded to the release of a video depicting a disgruntled employee should serve as a model for handling a PR crisis. When crisis […]
For decades, animal-rights activists have gone after SeaWorld and its Orca entertainment and breeding programs. And for years, SeaWorld has fought-off those activists, in the Court of Law, as well as the Court of Public Opinion. Rather than continue to fight in those two courtrooms, SeaWorld did a dramatic turnabout, announcing in full-page print and television […]
From Ragan’s PR Daily: When tennis star Maria Sharapova hastily called a press conference, many reporters expected the athlete would be announcing her retirement. Instead, Sharapova dropped a startling admission: She had failed a recent drug test for the Australian Open. Sharapova’s drug test results came back positive for meldonium, a drug used to treat […]
From Entrepreneur Magazine: Managing a public relations crisis feels like piloting an out-of-control plane. You want to minimize the damage, not point the nose toward Earth and push the throttle. Keep your business from going into an uncontrollable free fall by avoiding these big PR mistakes. Don’t reinforce what everyone is saying. In 2012, Matt […]