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Preparing for Crisis: Developing a Crisis Communication Strategy for Independent Schools

From our good friends at AKCG – Public Relations Counselors Preparing for Crisis: Developing a Crisis Communication Strategy for Independent Schools Independent schools face numerous challenges that can potentially disrupt their operations and reputation. From staff turnover, employee misconduct, cyber-attacks and more, schools need to be prepared to effectively manage and mitigate the impact of […]


Move, Postpone, or Cancel? A Planner’s 5-step Playbook

By Ernie Smith, writing for Eventmobi With war and the economy in the news, you don’t want to be stuck responding rashly to potential issues like rescheduling or cancellation. So, plan for the worst and hope for the best. In a time of global conflict and economic stress, it can be difficult to figure out […]


Reputation Red Teaming: How to Design Immersive Crisis Response Exercises

By Ted Skinner, writing for Risk Management… On January 5, 2024, Alaska Airlines Flight 1282 was flying at 16,000 feet when a door plug blew off the Boeing 737 MAX 9 fuselage. The two seats adjacent to the opening were, by chance, unoccupied. That stroke of luck is the only reason this incident did not […]


TV – It’s Not Just for Humans Anymore

Introduction by Bruce Hennes, Hennes Communications Cat YouTube?  Happy Dog TV? Relax My Cat?  DOGTV? If you’re thinking, “What on earth does Cat YouTube have to do with crisis communications?”, that’s exactly why this New York Times piece belongs here. Because at its core, it’s a story about audience. We spend our professional lives trying […]


A Guide to Which AI to Use in the Agentic Era

By Ethan Mollick for One Useful Thing I have written eight of these guides since ChatGPT came out, but this version represents a very large break with the past, because what it means to “use AI” has changed dramatically. Until a few months ago, for the vast majority of people, “using AI” meant talking to […]


The Mass Shooting Playbook

The Mass Shooting Playbook Introduction by Bruce Hennes, Hennes Communications… A mass shooting is not just a tactical emergency. It is a communications crucible. This article introduces the Mass Shooting Playbook, a research-driven, practical handbook for leaders and communicators responsible for communities under threat. Built on real-world cases, it offers checklists, clear roles, and guidance […]


Alert! Crafting Evidence-Based Warning Messages With Generative AI

By Justin Snair, Sarah K. Miller and Emma Erwin, writing for the Texas Division of Emergency Management and DomesticPreparedness.com Bad alerts can cost lives. Jargon, acronyms and unclear actions waste precious characters. This article shows how emergency managers, researchers and technologists are using generative AI to build evidence-based, multi-platform warning messages with built-in readability and […]


In the Age of Outrage, How to Decide to Take a Stand on an Issue

By Tony Jaques, Director of Issue Outcomes Pty Ltd. Outrage moves faster than facts. And “just stay silent” is rarely neutral. This article offers a practical way to decide whether to speak on contentious issues and, more importantly, how to make that call without sounding performative or losing trust. It lays out a shared-values framework […]


Your Inspirational Messaging Is Making People Angry (Here’s What Works Instead)

By Adam Probolsky Most Americans are not trying to get to the “shining city on a hill.” They can’t see “a thousand points of light.” They do not believe it’s morning in America.” But it gets worse, recent national polling shows that just 54% of us have a positive view of capitalism – it’s down […]


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