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Resuscitating CDC’s Reputation

Once again, we highlight the work of Dr. Peter Sandman, one of the country’s preeminent experts on the subject of risk communications. In this piece, Dr. Sandman writes about what the CDC needs to do to regain public trust in talking about coronavirus, the tug-of-war between science and politics and the avoidance of hubris. As […]


“Use As Directed” Isn’t Just a Lawyer-Mandated Slogan

By Bruce Hennes, Hennes Communications (Editor’s Note:  The article below was written on April 19.  On May 5, Peloton completely reversed itself and agreed to recall its Tread Plus treadmills from the U.S. market in a deal struck with federal safety regulators.  “I want to be clear, Peloton made a mistake in our initial response […]


Few Facts, Millions Of Clicks: Fearmongering Vaccine Stories Go Viral Online

From Miles Parks at National Public Radio… The odds of dying after getting a COVID-19 vaccine are virtually nonexistent. According to recent data from the Centers For Disease Control and Prevention, you’re three times more likely to get struck by lightning. But you might not know that from looking at your social media feed. A new NPR analysis finds […]


Goodell Super Bowl Pre-Game Interview Showcases PR Fundamentals

Nicole Schuman at PRNews writes: From a PR standpoint, highlights of CBS’s Super Bowl pregame show didn’t come from Miley Cyrus’s concert for essential workers or the moving piece celebrating the 30th anniversary of Whitney Houston’s performance of the national anthem. It came from a simple interview that many viewers may have missed while preparing […]


When Should You Correct Fake News on Social Media Sites?

by Howard Fencl, Hennes Communications The tempo of client calls we field about dealing with social media misinformation continues to increase. Our mantra has always been: Stridently correct factual errors the second you see them  posted. But what if you get wind that a disgruntled former employee or a special interest group is planning to […]


One-Dose Two-Dose Vaccine Risk Communication: Another Impossible Thing to Believe Before Breakfast

From our esteemed colleague, Dr. Peter Sandman, one of the country’s foremost experts in the field of risk communications, comes this clear-eyed assessment of the way government officials are talking about the COVID-19 vaccine, not with clarity but with a multitude of confusing messages. If you agree with Dr. Sandman’s observations, we hope you’ll consider […]


Political Action Committee & Personal Political Contributions Revisited – Might This Be Only of Passing Interest?

The National Law Review   By Bruce Hennes, Hennes Communications After publication of our article in the National Law Review on January 16, Political Action Committee & Personal Political Contributions Become the Next Reputational Challenge for Law Firms & Their Clients, we heard from an attorney from a large firm who raised the issue of “staying […]


Will You Require Employees to Get a COVID-19 Vaccine?

Jackie Wiles, writing for Gartner: As your organization considers its vaccination strategy, think carefully about what you plan to communicate to, and ask of, employees. As COVID-19 vaccination distribution begins, organizations everywhere have critical decisions to make about their vaccination policies. A Gartner poll of more than 100 HR leaders shows that most will encourage, […]


Tips for Communicating Internally and Externally in a Divided Country

From Nicole Schuman and Seth Arenstein writing for PR News: There’s no question that the country is divided. That was so before the Nov. 2020 elections. Perhaps more so now. Last weekend (Jan. 9-10) pollster Frank Luntz surveyed 800 people who voted for the president in November. His findings illustrate the country’s political divisions. Most, if not […]


Personal Security Considerations

In recent months, the U.S. has experienced civil unrest across various jurisdictions. Due to continued sociopolitical issues, there remains a potential for further unrest. Domestic terrorists and other violent extremist actors may continue to leverage peaceful protests to attempt to incite hate, destroy critical infrastructure, and inflict bodily harm. Extremist actors have also used rhetoric […]


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