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Why Should Your School Reach Out To a Crisis Communications Firm?

By Stephanie York, JD, Hennes Communications Quick – What’s the single highest priority for a superintendent, head of school or board president?  It’s not education.  It’s safety. And just one part of that safety net is making sure you have a pre-written crisis communications plan at your fingertips – or at least the phone number […]


Florida School Board Association Partners with Hennes Communications to Provide Issues Management Crisis Management & Communications Services to Members

There are scores of reasons why your district can be thrust into the news. Lawsuit…sports controversy…social media threats…active shooter… board-superintendent clash…criminal accusation…discrimination complaints…diversity issues…FERPA or HIPAA violation…fiscal mismanagement…protest… sexual misconduct…student newspaper story…challenging conversations… testing controversy…union grievance/strike… Suddenly, there’s a TV crew in the parking lot, your local newspaper is on Line One and the situation […]


Q&A: How To Prepare For the Cyberattack That’s Coming – Or May Have Already Been Launched

Cleveland-based Fortress Security Risk Management is on the front lines of the cybersecurity wars with the goal, as Fortress puts it, of “protecting companies from the financial, operational, and emotional ravages of cybercrime.”  As Forbes reported earlier this year, businesses suffered 50% more cyberattack attempts per week in 2021 and they are accelerating in 2022. And not […]


7 Tips for Organizational Resilience All Year Round

From Mitch Mitchell, writing for Security Magazine… History has taught security teams that crisis situations can happen at any time and more frequently than anyone can anticipate. However, when a crisis does occur, organizations find themselves in a situation where survival is the main focus — the unprecedented disruption caused by the COVID-19 pandemic being […]


Attention Ohio Mayors & City Managers

A Crisis Can Occur Anytime & Anywhere In the immediate aftermath of a major incident, such as a mass shooting at a mall, restaurant, school, or faith-based location, the police chief and other first responder agencies will likely be lead spokespersons.  But “major incidents” could turn into multi-day or multi-week events.  Some of those include […]


The Reputational Risks Of Doing Business In Russia

From Maja Pawinska Sims writing for PRovokeMedia… Over the past two weeks, we have seen an unprecedented brand exodus from Russia. International brands that have been present in the country for many years have made the decision to pull out of their operations, as a direct consequence of president Putin’s own decision to invade Ukraine. […]


The Role of the Board in Preparing for Extraordinary Risk

From Nora Aufreiter, Celia Huber and Ophelia Usher writing for McKinsey & Co…. The pandemic has been a stark reminder for many organizations that they are insufficiently prepared for crises that could not merely destabilize them but put them out of business. In this episode of the Inside the Strategy Room podcast, our board perspective series looks at […]


Who Should Take the Lead in a Crisis?

With no barriers to entry, every public relations firm in the U.S. – and many around the world – now appear to offer “crisis communications.” They don’t. At least, all of those who claim to don’t. Crisis work requires a different – and often counterintuitive – skill set from the traditional practice of public relations.  […]


Zelensky Shows the Power of Persuasion During Time of Crisis

From Evan Nierman, writing for The Hill… Whether he is reporting news in cryptic sound bites on Twitter or speaking from a gloomy subterranean bunker or darkened streets, Ukraine’s President Volodymyr Zelensky continues to demonstrate the enormous impact of harnessing powerful messages and sharing them with the right tone and authority. In addition to his undeniable bona fide […]


To Rebuild Trust, CDC Should Consider Going Back to What Used to Work Well: Subject Matter Experts Explaining Complexities Candidly for As Long As It Takes

Do you remember the 2009 swine flu pandemic, also referred to by the media as the H1N1 flu?  I remember two things quite distinctly: As this flu crossed borders, infecting 700 million to 1.4 billion people — or 11 to 21 percent of the global population of 6.8 billion at the time — thankfully, the […]


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