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Crisis Communications and Legal Strategy are Not the Same Thing. Because in a Crisis, Winning the Legal Argument While Losing Your Reputation is Not Much of a Victory.

Effective crisis communications requires more than legal expertise. During a corporate crisis, legal risk and reputational risk must be managed simultaneously. The strongest crisis management strategies pair experienced legal counsel with seasoned crisis communications professionals—working as co-pilots to manage litigation exposure, media scrutiny, stakeholder trust and reputation management through one coordinated strategy. By Bruce Hennes, […]


Emergency Management and Generative AI

By Dan Stoneking, writing for Homeland Security Today It seems like generative AI has reached the venerable level of the Oxford Comma debate.  I actually published a strategic communications column about the Oxford Comma a few years ago where I definitively proved that being for or against was missing the point.  It is actually a matter of choosing when, where and how to use […]


Hennes Communications is Now a Division of AKCG – Public Relations Counselors

We are pleased to announce that Hennes Communications is now a division of AKCG – Public Relations Counselors. A Strategic Partnership AKCG, a leading strategic communications firm headquartered in the Philadelphia area with offices in D.C. — and now Cleveland — brings additional depth to our work and the services we can now offer to […]


Hennes Communications is Now a Division of AKCG – Public Relations Consultants

AKCG – Public Relations Counselors Acquires Cleveland-based Hennes Communications The acquisition, bringing together two long-established national crisis communications agencies, strengthens AKCG’s reputation management footprint  AKCG – Public Relations Counselors, headquartered in the Greater Philadelphia Region, today announced that it has acquired Hennes Communications, a nationally recognized crisis communications agency founded by Bruce Hennes in 1989. […]


Preparing for Crisis: Developing a Crisis Communication Strategy for Independent Schools

From our good friends at AKCG – Public Relations Counselors Preparing for Crisis: Developing a Crisis Communication Strategy for Independent Schools Independent schools face numerous challenges that can potentially disrupt their operations and reputation. From staff turnover, employee misconduct, cyber-attacks and more, schools need to be prepared to effectively manage and mitigate the impact of […]


Reputation Red Teaming: How to Design Immersive Crisis Response Exercises

By Ted Skinner, writing for Risk Management… On January 5, 2024, Alaska Airlines Flight 1282 was flying at 16,000 feet when a door plug blew off the Boeing 737 MAX 9 fuselage. The two seats adjacent to the opening were, by chance, unoccupied. That stroke of luck is the only reason this incident did not […]


The Mass Shooting Playbook

The Mass Shooting Playbook Introduction by Bruce Hennes, Hennes Communications… A mass shooting is not just a tactical emergency. It is a communications crucible. This article introduces the Mass Shooting Playbook, a research-driven, practical handbook for leaders and communicators responsible for communities under threat. Built on real-world cases, it offers checklists, clear roles, and guidance […]


Alert! Crafting Evidence-Based Warning Messages With Generative AI

By Justin Snair, Sarah K. Miller and Emma Erwin, writing for the Texas Division of Emergency Management and DomesticPreparedness.com Bad alerts can cost lives. Jargon, acronyms and unclear actions waste precious characters. This article shows how emergency managers, researchers and technologists are using generative AI to build evidence-based, multi-platform warning messages with built-in readability and […]


7 Questions to Ask Before Hiring a Crisis Communications Firm

Crisis communications is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. Crisis communications is aimed at raising awareness of a specific type of threat, the magnitude, outcomes, and specific behaviors to adopt to reduce the threat.           […]


The Mass Shooting Playbook

Introduction by Bruce Hennes, Hennes Communications… Every issue of Crisis Communications Today is written with one hope: to teach and give our readers usable, do-able information. Unfortunately, we know the reality many of you live with every day: the threat of a mass shooting is no longer theoretical for city halls, schools, colleges, hospitals and […]


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