By Natalie Severt for PRNews In a moment that underscores the challenges of navigating the political landscape, TikTok has found itself in a high-stakes battle. The app, which remains operational for existing users despite its removal from app stores, nonetheless faces an uncertain future as courts and government officials debate its fate. However, this evolving situation […]
By PRNews For some brands, the Super Bowl doesn’t necessarily mean creating a multi-million dollar TV ad during the big game. Many notable promotions don’t even require an actual ad anymore, as the event is now a multi-platform experience for companies and consumers. Most brands seem to be taking a hybrid approach, pairing a TV […]
By Stamatis Astra for PRNews Generative AI tools have become increasingly integrated into public relations, particularly in optimizing tasks like analyzing trends and crafting pitches. However, as reliance on AI grows, so do concerns about its role in spreading misinformation. A recent audit by NewsGuard revealed that AI-generated content frequently produces unreliable information, with errors appearing in […]
Celebrities who are worried that they might be “cancelled” will be able to take out insurance to deal with the consequences of a social media fallout. Social media storms, which begin when a celebrity or public figure is perceived to have crossed a moral line, can be hugely damaging to lucrative careers. The policy, which […]
Los Angeles Mayor Karen Bass declined to respond to criticism on Wednesday of the city’s handling of a series of wildfires that have left at least five people dead and thousands of structures burned. Bass was on a diplomatic trip to Ghana as flames tore through the Pacific Palisades and left on Saturday. Here, in […]
By Thom Weidlich for PRCG | Haggerty LLC We hoped to avoid writing about the ongoing and messy legal and comms battle between Hollywood actors Blake Lively and Justin Baldoni. But it’s become too sprawling and interesting to ignore. The multifaceted scandal has much to say about what crisis communications is — and isn’t. Lively […]
By Dan Stoneking and Ed Conley for Homeland Security Today In today’s tumultuous landscape, the rise of misinformation and disinformation during disasters poses a significant challenge to effective crisis communication. The recent response to Hurricane Helene has starkly illustrated how false narratives can exploit the chaos, undermining trust in relief agencies and governmental institutions. As crisis communicators, our […]
By Gabriel De La Rosa for PRNews Public relations is a messy business. Even when you don’t screw up, somehow you do. That is even more true now in the emerging AI era of deepfakes, when an image of your likeness can be used against you, even if it wasn’t really you. Take the example of […]
By Daniella Alkobi for PRNews In an age where transparency and trust are crucial to brand loyalty, Kellogg’s recent food dye controversy has left a sour taste in the mouths of consumers. The cereal giant, known for its colorful breakfast staples, has come under fire for its use of artificial dyes—raising concerns over potential health risks and […]
By Tony Jaques for Crisis Response Journal When the label ‘troubled’ is inserted every time your company name appears, you know you are on a hiding to nothing. That is the reality for a once much-admired and envied giant of the aviation and aerospace industry. And it’s a stark example of how a succession of […]