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Elon Musk Has Broken Disaster-Response Twitter

By Juliette Kayyem for The Atlantic For years, Twitter was at its best when bad things happened. Before Elon Musk bought it last fall, before it was overrun with scammy ads, before it amplified fake personas, and before its engineers were told to get more eyeballs on the owner’s tweets, Twitter was useful in saving lives during natural […]


How Companies Can Find Their Authentic Voice Amid Crisis

By Kristi Knight for Ragan A few short years ago, sending a corporate communication to our employees about personal and political issues such as women’s reproductive rights, gun control, police violence, or other culturally and emotionally charged topics felt taboo. Now, it’s not only normal — it’s expected. The workforce is changing. It’s younger and […]


3 Traits Successful Entrepreneurs Rely On During Times of Crisis

By Nick Sonnenberg for Inc. It’s no secret that we’re currently facing the possibility of an economic downturn. And the reality is that business leaders need to be resilient if they want to make it through unscathed. There are plenty of ways to prepare for situations like these, but shifting your mindset can be just as powerful as any business […]


PR Crisis Response is Much More Than Trusting Yourself, But It Begins There

By Seth Arenstein for PRNEWS Editor’s Note: One of the memorable lines in the new “Top Gun: Maverick” film is a variation on Nike’s “Just Do It.” In the film, pilots are reminded their training is excellent, rely on it, trust yourself. “Don’t think, just do,” Tom Cruise’s character tells pilots as a confidence boost. Similarly, Bridget […]


Workers Fault Their Company’s Internal Comms

By Steve Barnes for O’Dwyers   Most company leaders feel that they’re doing a good job when it comes to internal comms, according to communications management platform Axios HQ. Employees, however, aren’t quite so sure. Out of the more than 1,000 leaders that Axios polled last November, 77 percent said that essential communications at their organizations […]


When an Employee Threatens your Company’s Reputation

By David Ball for O’Dwyer’s As business culture changes as a result of both the pandemic and generational shifts, employees can easily act in ways that, while acceptable some years back, are wholly unacceptable today. When that happens, the C-suite must act quickly to prevent reputational damage. The Wall Street Journal recently wrote of the firing of […]


Mastering the Zoom Apology

By Bruce Hennes & Nora Jacobs, Hennes Communications A CEO, executive director, bar association president or other business executive has to apologize or speak about something very important. The stakes are high – and the apology is going to have to be done using Zoom or another virtual platform. Under any circumstance, delivering an effective […]


How to Keep a Change From Becoming a Crisis

By Linda Varrell for Mainebiz Over the past year, I’ve received twice as many calls for crisis communications than in the 15 years since I launched Broadreach Public Relations. And none of them had anything to do with COVID. In some of the cases, organizations were already in the throes of Def Con One, worst-case […]


In a PR Crisis, Admit the Truth Now or Pay The Price Later

By Arthur Solomon for PRNEWS There’s a maxim that says the cover-up is worse than the crime. Another variation is the cover-up makes the crime worse.   A prime example is the cover-up of the break-in at Democratic National Committee HQ at the Watergate Hotel, in 1972. In our business, unsuccessful cover-ups have brought many entities massive negative media coverage. Years […]


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