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PR Crisis Response is Much More Than Trusting Yourself, But It Begins There

By Seth Arenstein for PRNEWS Editor’s Note: One of the memorable lines in the new “Top Gun: Maverick” film is a variation on Nike’s “Just Do It.” In the film, pilots are reminded their training is excellent, rely on it, trust yourself. “Don’t think, just do,” Tom Cruise’s character tells pilots as a confidence boost. Similarly, Bridget […]


Workers Fault Their Company’s Internal Comms

By Steve Barnes for O’Dwyers   Most company leaders feel that they’re doing a good job when it comes to internal comms, according to communications management platform Axios HQ. Employees, however, aren’t quite so sure. Out of the more than 1,000 leaders that Axios polled last November, 77 percent said that essential communications at their organizations […]


When an Employee Threatens your Company’s Reputation

By David Ball for O’Dwyer’s As business culture changes as a result of both the pandemic and generational shifts, employees can easily act in ways that, while acceptable some years back, are wholly unacceptable today. When that happens, the C-suite must act quickly to prevent reputational damage. The Wall Street Journal recently wrote of the firing of […]


Mastering the Zoom Apology

By Bruce Hennes & Nora Jacobs, Hennes Communications A CEO, executive director, bar association president or other business executive has to apologize or speak about something very important. The stakes are high – and the apology is going to have to be done using Zoom or another virtual platform. Under any circumstance, delivering an effective […]


How to Keep a Change From Becoming a Crisis

By Linda Varrell for Mainebiz Over the past year, I’ve received twice as many calls for crisis communications than in the 15 years since I launched Broadreach Public Relations. And none of them had anything to do with COVID. In some of the cases, organizations were already in the throes of Def Con One, worst-case […]


In a PR Crisis, Admit the Truth Now or Pay The Price Later

By Arthur Solomon for PRNEWS There’s a maxim that says the cover-up is worse than the crime. Another variation is the cover-up makes the crime worse.   A prime example is the cover-up of the break-in at Democratic National Committee HQ at the Watergate Hotel, in 1972. In our business, unsuccessful cover-ups have brought many entities massive negative media coverage. Years […]


Why Did the Biden Team Fail to Use the Tenets of Basic Crisis Communications?

By Bruce Hennes, Hennes Communications Why Did the Biden Team Fail to Use the Tenets of Basic Crisis Communications? When the news broke that classified documents were found in President Joe Biden’s Delaware home, the PR pundits immediately criticized his handling of the situation. They pointed out that Biden and his staff waited too long […]


Remarks Made by Memphis Police Chief in Aftermath of Tyre Nichols’ Death – A Master Class for Crisis Communications

By Bruce Hennes, Hennes Communications In the aftermath of the death of Tyre Nichols at the hands of five police officers, the Memphis Police Chief chose not to stand behind the usual “This is a matter under investigation.”  Instead, she made remarks that were honest and, in my opinion, stunningly blunt.  Her outrage was evident […]


When Legal and Communications Collide: Making the Right Choice

By Richard Levick Speaking with journalists, shareholders, customers and stakeholders is easy when the going is good. As the old saying goes, “We are all capitalists on the way up but socialists on the way down.” But when things turn bad? Communication suddenly becomes much more challenging. As another old saying goes, “The gods of […]


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