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Crisis Communications Lessons from the Tragic Assassination of UnitedHealthcare’s CEO

This article ran first in Crain’s Cleveland Business on December 19, 2024. By Bruce Hennes, CEO, Hennes Communications This article examines the crisis communications lessons from the tragic assassination of UnitedHealthcare’s CEO, Brian Thompson. It critiques the company’s public statements and explores the broader ethical and reputational challenges facing UnitedHealthcare in light of this tragedy […]


How Can PR Protect Companies During a Cyberattack?

By Edge Editors for Dark Reading Question: What value do public relations experts bring to a company during a cybersecurity incident? Ronn Torossian, founder, 5WPR: The threat of a cyberattack is ever-present, making cybersecurity a top priority for organizations of all sizes. But when a cybersecurity incident occurs, it’s not just IT systems and data that are […]


How Companies Should Weigh In on a Controversy

In this post-election climate, the expectations placed upon corporations, as well as healthcare, education and social service organizations, are more complex than ever. Navigating societal issues, especially hot-button topics like gender, climate and racial discrimination, is no longer optional—it’s an expectation. This responsibility grows exponentially with the reelection of Donald Trump, as organizations may face […]


Reclaiming Authenticity in the Era of Misinformation: 5 PR Lessons from “Wicked”

By Kim Markus, writing for PR News… In today’s fast-paced media environment, where misinformation quickly spreads, PR professionals face a critical challenge: how to ensure authenticity remains at the heart of campaigns. The trust built with audiences is fragile, and reclaiming it requires courage, transparency and a focus on storytelling that resonates. The release of the […]


Managing a Healthcare Crisis

By Dawn Dankner-Rosen, Mackenzie Maher for O’Dwyer’s In today’s hyper-connected world, where news and information spread instantaneously, every business or organization will inevitably face some type of crisis that can threaten its hard-earned reputation. The stakes are even higher in healthcare, where effectively managing a crisis could be a matter of life or death. Medical […]


How Powerful Women Leaders Communicate

By Carol Kinsey Goman There are two sets of qualities that people look for in leaders: warmth/likeability/empathy and power/confidence/authority. While women often excel in displaying warmth (which shows up in their influence and collaboration skills), they may hesitate to directly seek or show power. As Women’s History Month ended, it served as timely reminder to […]


Consortium of State School Boards Associations Names Hennes Communications as Preferred Provider of Crisis Communications Services

We are pleased to announce that Hennes Communications has been named Preferred Provider of Crisis Communications Services for the Consortium of State School Boards Associations (COSSBA). COSSBA represents 25 state school boards associations across the United States, serving more than 7,700 local public school districts. About Hennes Communications Founded in 1989, Hennes Communications is one […]


Should We Put Out a Statement?

By Seth Chalmer for Stanford Social Information Review “Should we put out a statement?” If you’re a nonprofit communications professional, you’ve heard that question many times, often the day after some major news event. Since the October 7 massacres in Israel and subsequent war in Gaza, many nonprofits have struggled to decide whether and how […]


Cyber Companies Need a Best Practice Approach to Major Incidents

From The Madras Tribune Cyber security companies have made global headlines recently with a series of significant incidents which caused widespread disruption. The CrowdStrike incident is estimated to have cost Fortune 500 companies as much as $5.4bn, according to Parametrix analysis. The Okta data breach and Ivanti Virtual Private Network (VPN) vulnerabilities raise similar concerns about the impact […]


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