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Few Facts, Millions Of Clicks: Fearmongering Vaccine Stories Go Viral Online

From Miles Parks at National Public Radio… The odds of dying after getting a COVID-19 vaccine are virtually nonexistent. According to recent data from the Centers For Disease Control and Prevention, you’re three times more likely to get struck by lightning. But you might not know that from looking at your social media feed. A new NPR analysis finds […]


Inside the PGA Tour’s Shutdown at the 2020 Players Championship

From Ryan Lavner, writing for the Golf Channel… What they recall now, a year later, is the dizzying speed. How the novel coronavirus mushroomed from an international issue into a global pandemic. How in the span of a day, they retreated from 40,000 maskless fans to no spectators to zero tournaments – period – for […]


THE LAST SHOW – 27 Entertainers on the Disbelief and Despair that Took Over When Covid-19 Shut Down Their World.

Introduction by Bruce Hennes, Hennes Communications On February 12, 2020, we posted an article, Law Firms and Bar Associations Must Plan Now for Coronavirus Outbreak, in the National Law Review.  We wrote a similar article that same week, aimed at a general business audience, for Crain’s Cleveland Business.  Friends, colleagues and clients thought we were […]


By | March 14, 2021 | Pandemic, Uncategorized

What the Stockdale Paradox Tells Us About Crisis Leadership

From Boris Groysberg and Robin Abrahams writing for the Harvard Business School: “You must never confuse faith that you will prevail in the end—which you can never afford to lose—with the discipline to confront the most brutal facts of your current reality, whatever they might be.” — Admiral James Stockdale. In August, while most developed […]


Goodell Super Bowl Pre-Game Interview Showcases PR Fundamentals

Nicole Schuman at PRNews writes: From a PR standpoint, highlights of CBS’s Super Bowl pregame show didn’t come from Miley Cyrus’s concert for essential workers or the moving piece celebrating the 30th anniversary of Whitney Houston’s performance of the national anthem. It came from a simple interview that many viewers may have missed while preparing […]


One-Dose Two-Dose Vaccine Risk Communication: Another Impossible Thing to Believe Before Breakfast

From our esteemed colleague, Dr. Peter Sandman, one of the country’s foremost experts in the field of risk communications, comes this clear-eyed assessment of the way government officials are talking about the COVID-19 vaccine, not with clarity but with a multitude of confusing messages. If you agree with Dr. Sandman’s observations, we hope you’ll consider […]


National Law Review “Go To Thought Leader” Award Honoring Excellence in Legal Thought Leadership Goes to Hennes

Bruce Hennes Receives National Law Review Award Bruce Hennes, chief executive officer of Hennes Communications and a nationally known expert in crisis communications, reputation management and media engagement in crisis situations, has been named by the National Law Review as one of 2020’s “Go-To Thought Leaders” for columns he has contributed to the publication’s website, […]


The Pandemic Tunnel – Guidance for Education Officials

What to Say to Students, Employees, Students, Parents, Taxpayers, Colleagues & Other Stakeholders This Winter about COVID-19 and the Vaccine By Dr. Peter Sandman (abridgement by Bruce Hennes) Editor’s Note from Bruce Hennes, CEO, Hennes Communications:  Given mixed, confusing and contradictory messages coming from government officials, public health experts and the media about the pandemic and […]


The Pandemic Tunnel – Guidance for Your Stakeholders

What to Say to Employees, Customers & Colleagues This Winter about COVID-19 and the Vaccine By Dr. Peter Sandman (abridgement by Bruce Hennes) Editor’s Note from Bruce Hennes, CEO, Hennes Communications:  Given mixed, confusing and contradictory messages coming from government officials, public health experts and the media about the pandemic and the vaccines coming on line, […]


Guiding Your Stakeholders Through the Pandemic Tunnel

What to Say to Law Firm Partners and Employees This Winter about COVID-19 and the Vaccine By Dr. Peter Sandman (abridgement by Bruce Hennes) Editor’s Note from Bruce Hennes, CEO, Hennes Communications:  Given mixed, confusing and contradictory messages coming from government officials, public health experts and the media about the pandemic and the vaccines coming […]


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