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The Elements of Meaningful Conversation: Fewer Mirror Questions, More Follow-Ups

By Alison Wood Brooks for HBD Working Knowledge When my fellow researchers and I analyzed 15-minute get-to-know-you conversations among 398 strangers, we found that four dominant question types emerged: introductory, mirror, topic-switching, and follow-up. So how do we distinguish these question types? Introductory questions are what they sound like—“What’s your name?” “How are you?” or […]


Navigating the Trade-Show Noise

By Christine Azzolino for O’Dwyers The consumer electronics industry is booming and with it comes fierce competition at major trade shows like CES. With thousands of brands all vying for attention, exhibitors face the same challenge: How do you cut through the noise and leave a lasting impression? In today’s crowded landscape, it’s not enough […]


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