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Florida School Board Association Partners with Hennes Communications to Provide Issues Management Crisis Management & Communications Services to Members

There are scores of reasons why your district can be thrust into the news. Lawsuit…sports controversy…social media threats…active shooter… board-superintendent clash…criminal accusation…discrimination complaints…diversity issues…FERPA or HIPAA violation…fiscal mismanagement…protest… sexual misconduct…student newspaper story…challenging conversations… testing controversy…union grievance/strike… Suddenly, there’s a TV crew in the parking lot, your local newspaper is on Line One and the situation […]


7 Tips for Organizational Resilience All Year Round

From Mitch Mitchell, writing for Security Magazine… History has taught security teams that crisis situations can happen at any time and more frequently than anyone can anticipate. However, when a crisis does occur, organizations find themselves in a situation where survival is the main focus — the unprecedented disruption caused by the COVID-19 pandemic being […]


You Don’t Always Have To Share A ‘Hot Take’ On Social Media

From Brittany Wong writing in HuffPost… It happens like clockwork: Something cataclysmic or unexpected occurs and we all rush online to read the hot takes. We’re talking big news events here ― “Mass Attentional Events,” as tech journalist Charlie Warzel calls them: That one weird night in October 2020 when Trump tested positive for COVID. Or Russia invading Ukraine last […]


Chris Rock’s Joke About Actress Jada Pinkett Smith Creates Crisis For Academy Awards and Will Smith

It was indeed the slap heard ’round the world.  But if you’re looking for Hollywood gossip, look elsewhere.  Instead, let’s look at the situation from the crisis management point of view. Here’s how I saw it: If you’re a high-power celeb and you sit in the front row of the Academy Award ceremonies, you are […]


Who Should Take the Lead in a Crisis?

With no barriers to entry, every public relations firm in the U.S. – and many around the world – now appear to offer “crisis communications.” They don’t. At least, all of those who claim to don’t. Crisis work requires a different – and often counterintuitive – skill set from the traditional practice of public relations.  […]


Fighting Putin’s Propaganda: Narrative Response Toolkit

From our colleagues at Lynn PR in the United Kingdom, written by Stefan Rollnik… President Putin is waging two wars which are mutually reinforcing.  One with bombs and one with information. In seeking to pollute the information space with bad information, contradictory information and downright lies, Putin is blurring the lines of reality and making […]


Crisis Communications 101: Should You Apologize for Mistakes?

By Bruce Hennes, Hennes Communications If you’ve ever attended one of our seminars on crisis communications, we often talk about the power of apology.  Real apologies; apologies that are authentic and true; apologies without qualification or the use of “weasel words” (e.g. “mistakes were made”). Perhaps no industry does apology better AND worse than the […]


Why Should a Government Agency Reach Out To a Crisis Communications Firm?

By Stephanie York, JD, Hennes Communications Any government agency should prioritize communicating truthfully, transparently, quickly and effectively, using traditional media, social media, the agency’s website and any other methods available. A serious issue or crisis ups the ante on communications. That’s when stakeholders most need correct and timely information.  That’s also when damaging misinformation and […]


Why Should a Local School District or Independent/Parochial School Reach Out To a Crisis Communications Firm?

By Stephanie York, JD, Hennes Communications Q: Why should a local school district, an independent or parochial school reach out to a crisis communications firm? A:  Quick – What’s the single highest priority for a superintendent, head or board president?  It’s not education.  It’s safety.  And just one part of that safety net is making […]


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