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How Your Reputation Can Survive Media Public Records Requests

By Howard Fencl, Hennes Communications… Public record requests can be complex and time-consuming. In many instances you need to drop everything you’re doing and launch a scavenger hunt through voluminous caches of electronic and paper records across a number of different departments to fulfill the reporter’s request. Yes, it may be frustrating, and it may […]


Why Should Your School Reach Out To a Crisis Communications Firm?

By Stephanie York, JD, Hennes Communications Quick – What’s the single highest priority for a superintendent, head of school or board president?  It’s not education.  It’s safety. And just one part of that safety net is making sure you have a pre-written crisis communications plan at your fingertips – or at least the phone number […]


Personal Crisis: You Lose Your Job. A Media Training Technique Can Help You Get a New Gig

by Howard Fencl, Hennes Communications Let’s step away from talking about crises your company may face and talk about a personal crisis that millions of us face – the threat of job loss. With the COVID pandemic, job loss went viral. Millions of Americans lost their jobs to COVID. Most of us don’t have any control […]


Tips for Creating Powerful, Pithy and Publishable Soundbites

From Jonah Bryson, writing for PRNews… The 24-hour news cycle drowns countless stories that deserve attention. Stories cannot land press coverage without a tasty soundbite, as Dr. Neil deGrasse Tyson describes them. Hence it is paramount to design, deliver and circulate soundbites strategically. Here are two that have stood the test of time: “The only thing we have […]


How Savvy Negotiators Read Body Language

From Carol Kinsey Goman, writing for CommPro… Because I’ve trained them to do so, I know that many negotiators have learned how to read body language and to use the resulting insights to their advantage. But I also know that other negotiators miss valuable opportunities simply because they don’t pay attention. They get so wrapped […]


‘Off the Record’ – Think Long and Hard Before Using

By Bruce Hennes, Hennes Communications… A reporter wants to interview you, but you don’t want to be identified as the source of the information.  What do you do? The first thing to do is to ask yourself if the risk is worth it. Even if you follow everything we suggest below, what might the repercussions […]


A Training Camp with Microphones – N.F.L. Prepares Players for Broadcasting

Introduction by Howard Fencl, Hennes Communications Whether it’s a staff meeting on Teams, a webinar on Zoom, a private conversation on FaceTime or a short training video you record on WebEx, it’s not just what you say, but how you say it.  It goes without saying that as a presenter, you must rehearse your material until you have it […]


Volodymyr Zelenskyy is Unfiltered, Unadorned, and Unafraid. He’s Writing the Future of Crisis Leadership.

From Marguerite Ward, writing for Insider Magazine… Three weeks ago, when President Joe Biden offered Ukrainian President Volodymyr Zelenskyy an escape from his country as Russian forces invaded, Zelenskyy replied, “I need ammunition, not a ride.” The answer is emblematic of Zelenskyy’s unflinching allegiance to the people of Ukraine, which has taken center stage as the world […]


Who Should Take the Lead in a Crisis?

With no barriers to entry, every public relations firm in the U.S. – and many around the world – now appear to offer “crisis communications.” They don’t. At least, all of those who claim to don’t. Crisis work requires a different – and often counterintuitive – skill set from the traditional practice of public relations.  […]


The Six Essential Rules for Lawyers Dealing with Reporters

Thanks to Mary Flood for this article… Whether reporters are calling about a crisis or just to tap your expertise, here are the six things all lawyers should know before talking to the press. An unanswered or botched media call can be a nightmare, or at the very least a lost opportunity for advocacy for […]


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