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The Audience in the Mind’s Eye: How Journalists Imagine Their Readers

By James G. Robinson, writing for the Columbia Journalism Review: A central irony of the newsroom is that while many journalists’ decisions are made with readers in mind, the audiences for their work often remain unfocused, imagined abstractions, built on long-held assumptions, newsroom folklore, and imperfect inference. This is not particular to journalism. Writing, like […]


Why “Winging It” is Not an Option for Your News Interview

By Howard Fencl, Hennes Communications Very few people are naturally gifted at doing an interview. Our knee-jerk reaction is to just answer a reporter’s questions – or to clam up and hide behind “no comment” because that’s what we’ve seen on TV time and time again. If all you do is answer questions, you have […]


How Best to Convey “Executive Presence” Non-Verbally

By Dan Hill, from Sensory Logic: From U.S. presidents to NFL quarterbacks, I’ve studied their signature facial expressions—looking for the patterns that indicate success. Maybe you weren’t the first choice for the C-suite corner office you now have, but surely you weren’t the 199th overall pick for the job (like the New England Patriot’s Tom Brady). […]


6 Questions on the Power — and Limits — of Litigation Communications

The majority of work referred to Hennes Communications comes from attorneys, who are often “first responders” when bad things happen to good companies and organizations.  Subsequently, we’re often retained by the attorney or law firm in order to help assist them in preparation for trial.  It’s called “litigation communications” and here’s a great piece on […]


The Day TV Journalism Died

By Arthur Solomon, writing for CommPro: We soon will be approaching June 1, the birthday of the death of TV journalism. And Americans who care about truthful, factual, accurate news should still be in mourning. People who grew up during the age of cable news might not know that once upon a time, TV journalism […]


When the CEO Must be the Spokesperson

[By Nora Jacobs, Hennes Communications] One of the questions we frequently debate with clients when they are about to make a public announcement is the question of attribution:  Who’s going to speak on behalf of the organization?  After explaining all the reasons why having members of our crisis team fill that role is a bad […]


Want A Good Answer Amid A Crisis? Know The Question Before It’s Asked

By Thom Fladung/Hennes Communications The Q&A session is a staple of leadership, whether those questions come at you in employee meetings, community forums or in an interview with a journalist. It can be challenging in any setting. But doing a Q&A amid a crisis or serious issue your company or organization is facing ratchets up […]


This 1 Word Makes Others Think Less of You, and You Probably Say It at Least 8 Times a Day

From Inc.: How many times a day do you use the word “sorry”? Statistics on Americans are hard to find, but the BBC reports British people say it at least eight times a day, and some say it as often as 20 times a day. And informal research supports what many people have observed: Women say “sorry” much more […]


To Make a Great First Impression Do This 1 Small Thing Successful Speed Daters Do

From the Harvard Research and Inc.: Making a great first impression is so much better than having to overcome a bad first impression. But it’s easier said than done. Big first impressions come from small talk done well–something most of us struggle with. We end up defaulting to highly generic and ineffective tropes like “What do you […]


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