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Crisis Communications and Legal Strategy are Not the Same Thing. Because in a Crisis, Winning the Legal Argument While Losing Your Reputation is Not Much of a Victory.

Effective crisis communications requires more than legal expertise. During a corporate crisis, legal risk and reputational risk must be managed simultaneously. The strongest crisis management strategies pair experienced legal counsel with seasoned crisis communications professionals—working as co-pilots to manage litigation exposure, media scrutiny, stakeholder trust and reputation management through one coordinated strategy. By Bruce Hennes, […]


Building a Positive Reputation for Senior Living Providers: The Power of Public Relations and Thought Leadership

Senior living providers can strengthen reputation management by combining strategic public relations, media relations and thought leadership. Developing distinctive viewpoints, taking meaningful positions on industry issues and generating sustained positive media coverage can differentiate senior living organizations, build trust with residents and families, counter negative perceptions and strengthen crisis communications preparedness. By Mike Gross, AKCG […]


50 Public Speaking Tips You Should Learn

Effective public speaking is a critical skill for young lawyers and other professionals. These 50 practical tips emphasize preparation, audience awareness, clear messaging, confident delivery, storytelling and authenticity. The advice offers a useful roadmap for improving presentation skills, executive presence, courtroom communication, media interviews and persuasive communication—skills essential to leadership, reputation management and crisis communications. […]


Complaining About Bad Coverage Is the Surest Way to Amplify It

A public attack on negative media coverage can transform a minor story into a full-blown reputation management crisis. After robotics company 1X criticized a Wired article on social media, its complaint generated millions of views—vastly amplifying the original coverage. The lesson for crisis communications, media relations and PR professionals: don’t inadvertently make bad news go […]


Hennes Communications is Now a Division of AKCG – Public Relations Counselors

We are pleased to announce that Hennes Communications is now a division of AKCG – Public Relations Counselors. A Strategic Partnership AKCG, a leading strategic communications firm headquartered in the Philadelphia area with offices in D.C. — and now Cleveland — brings additional depth to our work and the services we can now offer to […]


Hennes Communications is Now a Division of AKCG – Public Relations Consultants

AKCG – Public Relations Counselors Acquires Cleveland-based Hennes Communications The acquisition, bringing together two long-established national crisis communications agencies, strengthens AKCG’s reputation management footprint  AKCG – Public Relations Counselors, headquartered in the Greater Philadelphia Region, today announced that it has acquired Hennes Communications, a nationally recognized crisis communications agency founded by Bruce Hennes in 1989. […]


Preparing for Crisis: Developing a Crisis Communication Strategy for Independent Schools

From our good friends at AKCG – Public Relations Counselors Preparing for Crisis: Developing a Crisis Communication Strategy for Independent Schools Independent schools face numerous challenges that can potentially disrupt their operations and reputation. From staff turnover, employee misconduct, cyber-attacks and more, schools need to be prepared to effectively manage and mitigate the impact of […]


Avoid These Three Mistakes When Reaching Out to Journalists

By Matt Petteruto, writing for PRNews Increasing workloads, tighter deadlines and the added pressure to perform in a profession where layoffs and instability are all too common: This is the strenuous, demanding environment in which journalists operate today. Successful PR and communications professionals understand the challenges journalists face and adapt their media outreach accordingly. However, […]


Move, Postpone, or Cancel? A Planner’s 5-step Playbook

By Ernie Smith, writing for Eventmobi With war and the economy in the news, you don’t want to be stuck responding rashly to potential issues like rescheduling or cancellation. So, plan for the worst and hope for the best. In a time of global conflict and economic stress, it can be difficult to figure out […]


Reputation Red Teaming: How to Design Immersive Crisis Response Exercises

By Ted Skinner, writing for Risk Management… On January 5, 2024, Alaska Airlines Flight 1282 was flying at 16,000 feet when a door plug blew off the Boeing 737 MAX 9 fuselage. The two seats adjacent to the opening were, by chance, unoccupied. That stroke of luck is the only reason this incident did not […]


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