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Preparing for Crisis: Developing a Crisis Communication Strategy

By AKCG – Public Relations Counselors This article is written for independent schools, but its crisis communications guidance applies far beyond education. Whether you lead a school, nonprofit, healthcare organization, corporation or public agency, the framework is practical: identify risks, assign responsibilities, establish communication protocols, prepare in advance and evaluate your response afterward. Independent schools […]


September is National Preparedness Month

Ready.gov is the federal government’s comprehensive resource for emergency preparedness, disaster planning, crisis response and recovery. Created by FEMA, the site helps individuals, families, businesses and communities prepare for emergencies ranging from severe weather, fires and power outages to cyberattacks, terrorism and other major disruptions. It provides practical guidance on creating emergency plans, assembling disaster […]


How to Be Persuasive: Executive Presence & Nonverbal Communication

In high-stakes situations, what leaders say matters — but how they say it can matter just as much. This practical guide examines how executive presence, nonverbal communication, active listening and disciplined message delivery can strengthen credibility during media interviews, board meetings, difficult conversations and crisis communications. Learn how posture, eye contact, vocal tone and preparation […]


What Dolly Parton Taught Us About Trust, Authenticity and the Power of Being Yourself

Dolly Parton’s legacy offers business leaders and communicators a powerful lesson in trust, authenticity and reputation management: credibility is earned when values, words and actions consistently align. For crisis and executive communications, her example underscores listening, humility, kindness, self-awareness and knowing when to speak…and when not to. By Faye Shapiro, writing for CommPro… We all […]


The Talking Point is Dead. What Comes Next?

By Michael Levine, writing for CommPro… Traditional talking points are losing effectiveness in crisis communications, media training and executive communications. Michael Levine argues that today’s leaders must replace overly scripted messaging with fact-based authenticity, answering questions directly, acknowledging complexity and communicating naturally across interviews, podcasts, livestreams and social media, where audiences increasingly scrutinize credibility and […]


Crisis Communications and Legal Strategy are Not the Same Thing. Because in a Crisis, Winning the Legal Argument While Losing Your Reputation is Not Much of a Victory.

Effective crisis communications requires more than legal expertise. During a corporate crisis, legal risk and reputational risk must be managed simultaneously. The strongest crisis management strategies pair experienced legal counsel with seasoned crisis communications professionals—working as co-pilots to manage litigation exposure, media scrutiny, stakeholder trust and reputation management through one coordinated strategy. By Bruce Hennes, […]


Building a Positive Reputation for Senior Living Providers: The Power of Public Relations and Thought Leadership

Senior living providers can strengthen reputation management by combining strategic public relations, media relations and thought leadership. Developing distinctive viewpoints, taking meaningful positions on industry issues and generating sustained positive media coverage can differentiate senior living organizations, build trust with residents and families, counter negative perceptions and strengthen crisis communications preparedness. By Mike Gross, AKCG […]


50 Public Speaking Tips You Should Learn

Effective public speaking is a critical skill for young lawyers and other professionals. These 50 practical tips emphasize preparation, audience awareness, clear messaging, confident delivery, storytelling and authenticity. The advice offers a useful roadmap for improving presentation skills, executive presence, courtroom communication, media interviews and persuasive communication—skills essential to leadership, reputation management and crisis communications. […]


Complaining About Bad Coverage Is the Surest Way to Amplify It

A public attack on negative media coverage can transform a minor story into a full-blown reputation management crisis. After robotics company 1X criticized a Wired article on social media, its complaint generated millions of views—vastly amplifying the original coverage. The lesson for crisis communications, media relations and PR professionals: don’t inadvertently make bad news go […]


Hennes Communications is Now a Division of AKCG – Public Relations Counselors

We are pleased to announce that Hennes Communications is now a division of AKCG – Public Relations Counselors. A Strategic Partnership AKCG, a leading strategic communications firm headquartered in the Philadelphia area with offices in D.C. — and now Cleveland — brings additional depth to our work and the services we can now offer to […]


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