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Media Relations 2023: Consider Backgrounders, FAQ Pitches and Nonprofit Newsrooms

By PRNEWS At last month’s PRNews Virtual Media Relations Summit, one session, The State of Media in 2022, featured a discussion of how media relations and PR are changing as newsrooms and attention spans shrink and mis- and disinformation increase. Some takeaways: consider holding background briefings that help reporters handling multiple beats, but… authenticity is key, […]


The Bottomless News Hole and You

By Howard Fencl, Hennes Communications It’s everywhere. You check your Twitter feed. Read a news website or the daily paper. Turn on Nightly News or NPR. It’s an unrelenting and punishing tidal wave of political news pounding us over and over again. The slightest new wrinkle in a political drama, the smallest blip on Wall […]


Oscar Ceremony Team on High Alert With a Crisis Communications Plan for This Sunday’s Broadcast

By Bruce Hennes, Hennes Communications The Academy Awards ceremony is one of the most high-profile events in the entertainment industry, drawing millions of viewers from around the world. With a large audience and so many moving parts, it’s no surprise that the Academy of Motion Picture Arts and Sciences has created a “crisis team” to […]


Speak First or Forever Lose your Crisis Message

By Katie Paine for PRNEWS Anyone who has studied crisis communications knows, “he/she who speaks first owns the narrative.” Once bad news breaks, whether it is a self-inflicted crisis, accident or natural disaster, there’s a sequence that all crises follow. Something happens, the news media finds out about it and starts asking questions, and whoever […]


How to…Cope with the Press

By Charles Gary for Police Mag Less than a month into her job as director of public information, Capt. Nancy Demme of the Montgomery County (Md.) Police Department was looking forward to attending a media training program in neighboring Arlington. Demme never got to attend a single session. Instead, a deadly shooting spree began, and—ready […]


Considerations Before Trying to Squash the Negative Story

By Erika Bradbury for PRNEWS It’s about to happen. You hear a story will run that says unfavorable things about your company. Or, perhaps it’s a story that might lead to negative financial ramifications for your client’s organization. Perhaps, you think, as a PR pro you are paid to use your relationship with the reporter […]


Now Streaming: Crisis in the Documentary Era

By Liz Janisse, Rachel Rosenblatt for O’Dwyers We’re living in the era of the documentary, a time when [insert favorite streaming service here] has the scoop on cults, tigers, murder mysteries and even threats to corporate reputations. Today, there are more than 50 different streaming services in North America alone, all competing for subscribers and […]


Explainer: What Does ‘Off the Record’ Mean?

By Nicole Schuman for PRNEWS What does it mean to agree to ‘off the record’? “Off the record” is a phrase that can be used by a journalist or communicator during an interview or conversation. Some communicators or sources may wish to remain anonymous, but provide useful information to a member of the media. Some […]


Why Did the Biden Team Fail to Use the Tenets of Basic Crisis Communications?

By Bruce Hennes, Hennes Communications Why Did the Biden Team Fail to Use the Tenets of Basic Crisis Communications? When the news broke that classified documents were found in President Joe Biden’s Delaware home, the PR pundits immediately criticized his handling of the situation. They pointed out that Biden and his staff waited too long […]


When Legal and Communications Collide: Making the Right Choice

By Richard Levick Speaking with journalists, shareholders, customers and stakeholders is easy when the going is good. As the old saying goes, “We are all capitalists on the way up but socialists on the way down.” But when things turn bad? Communication suddenly becomes much more challenging. As another old saying goes, “The gods of […]


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