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Creating an Effective Press Kit: Key Components

By Katerina Antonova for PRNews Competing for journalists’ attention isn’t easy. Reporters are bombarded by numerous press releases and news tips every day. Naturally, not every story ends up being published, and not every expert gets a chance to see their name in a magazine. There are, of course, various tactics to help win the […]


How Utility Firms Can Power Up With Effective Crisis Communications – Part Two

From wildfires in Hawaii to hurricanes in Florida, and sweltering heat, ice storms, boil-water notices, tornadoes, and extended service outages everywhere in between, 2023 has provided many crises (or near crises) on which utility communicators must communicate. That’s why we sat down with Thomas Fladung (left), managing partner at Hennes Communications, a crisis communications firm, to assess the current state of […]


Don’t Over-Think the Grim News from the Washington Post

By Jack Shafer for Politico It was 30 years ago that novelist-filmmaker-physician Michael Crichton lowered his stethoscope to the chest of the media business and denounced it as dying, if not dead. The diagnosis began as a National Press Club speech, but he promptly adapted it into magazine form and published it in Wired under the […]


How to Defuse Fake News

By Bob Ward for The Guardian Can you spot fake news? Here are the headlines of three recent stories that received wide coverage: “Putin issues international arrest warrant for George Soros”; “A baby born in California was named heart eyes emoji”; “Criminal farts so loudly he gives away his hiding place”. Did you recognise that […]


How One Reporter Covers the US Open for Newspapers All Over the Country

By: Pete Croatto for Poynter Michael J. Lewis annually covers the U.S. Open, professional tennis’ fourth and final grand slam of the year. The Providence Journal puts in for — sponsors — his credential. Once among the throngs in Queens, New York, Lewis could also be writing on deadline for The Kansas City Star. Or The Cincinnati Enquirer. […]


Body Language Told Me Everything I Needed to Know About the GOP Debate

From Joe Novarro, writing for Politico I learned that humans are fairly good at lying — but they’re lousy at concealing their true emotions, especially when stressed. We reveal our unspoken thoughts in our bodies: faces flushed with embarrassment, lips pursed at unwelcome questions, fingers covering the neck dimple when discussing a touchy subject. I […]


Building Relationships with Journalists: Best Practices for PR

By Annika Cha for JD Supra… Building relationships with journalists and publications is a key aspect of the public relations (PR) industry. These relationships are crucial for any PR agency or professional, as it allows them to secure media placements for their clients, which in turn boosts their client’s brand reputation. Not only that, but the relationships […]


What You Didn’t Learn in Class: How to Prep Clients For an Interview

By Arthur Solomon for PRNews Public relations agencies have many tools to prepare a client for an interview. But perhaps the most important one is not in any text book or training manual, and that is, “common sense.” Preparing a Client Below are some “common sense” lessons you probably never learned in PR classes that […]


A Lawyer, C.I.A. Analyst and a Crisis Management Specialist Walk Into a Bar…

By Bruce Hennes, Hennes Communications Before James Comey headed up the F.B.I., he served as general counsel of Lockheed Martin Corporation. While at Lockheed, he spoke at the National Security Agency about how studying law is similar to the education intelligence analysts receive. “You read a case and decipher…relevant facts, the [outcome] of the case…you are drilled […]


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