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“Use As Directed” Isn’t Just a Lawyer-Mandated Slogan

By Bruce Hennes, Hennes Communications (Editor’s Note:  The article below was written on April 19.  On May 5, Peloton completely reversed itself and agreed to recall its Tread Plus treadmills from the U.S. market in a deal struck with federal safety regulators.  “I want to be clear, Peloton made a mistake in our initial response […]


Why do Americans Share so Much Fake News? One Big Reason is They Aren’t Paying Attention, New Research Suggests

By Denise Marie-Ordway, writing for the Shorenstein Center on Media, Politics and Public Policy at the Harvard Kennedy School… Many Americans share fake news on social media because they’re simply not paying attention to whether the content is accurate — not necessarily because they can’t tell real from made-up news, a new study in Nature suggests. Lack of […]


Few Facts, Millions Of Clicks: Fearmongering Vaccine Stories Go Viral Online

From Miles Parks at National Public Radio… The odds of dying after getting a COVID-19 vaccine are virtually nonexistent. According to recent data from the Centers For Disease Control and Prevention, you’re three times more likely to get struck by lightning. But you might not know that from looking at your social media feed. A new NPR analysis finds […]


A Newspaper Has a Novel Strategy for Covering One Politician’s Falsehoods: Don’t

From Marisa Iati, writing for the Washington Post… Ohio’s biggest newspaper is taking an unusual tack toward covering falsehoods from a U.S. Senate candidate: It doesn’t plan to do so at all. The Plain Dealer in Cleveland said its journalists intend to ignore inaccurate statements from Republican Josh Mandel that they consider to be ploys […]


New York Gov. Cuomo is the Textbook Example of How Not to Apologize

From Lisa Leopold, writing for The Conversation… New York Gov. Andrew Cuomo’s two apologies for alleged sexual misconduct are straight out of a master class in how not to say you’re sorry. The governor, who had become something of a celebrity during his nationally broadcast press conferences early in the coronavirus pandemic, is now embroiled in a sexual […]


Inside the PGA Tour’s Shutdown at the 2020 Players Championship

From Ryan Lavner, writing for the Golf Channel… What they recall now, a year later, is the dizzying speed. How the novel coronavirus mushroomed from an international issue into a global pandemic. How in the span of a day, they retreated from 40,000 maskless fans to no spectators to zero tournaments – period – for […]


A Peek Inside a Crisis War Room From Chicago Navy Pier’s Top Communicator

By Sophie Maerowitz, writing for PRNews… In this installment, we hear from Payal Patel, communications director at Chicago Navy Pier, who shares her approach to a crisis war room, as well as her take on PR’s role in the tourism industry’s recovery.  PRN: What is your role at Navy Pier in Chicago? What are some […]


Texas Storm Communications Show Stark Messaging Contrasts

By Nicole Schuman, writing for PRNews… On top of a global pandemic and unprecedented economic downturn, Texans also had to deal with the fury of Mother Nature over the past week, when an unlikely winter storm wreaked havoc on one of the nation’s largest states. In an area not exactly used to dealing with snow, […]


Monumental Crisis Management FAIL: Ted Cruz’s Mexican Vacation

By Nora Jacobs, Hennes Communications As is now clear to the entire country, Senator Ted Cruz apparently skipped class the day they taught Crisis Management 101.  As his constituents and fellow Texans faced a winter storm that may be the costliest in the state’s history, boiling snow for drinking water and burning furniture to heat […]


Goodell Super Bowl Pre-Game Interview Showcases PR Fundamentals

Nicole Schuman at PRNews writes: From a PR standpoint, highlights of CBS’s Super Bowl pregame show didn’t come from Miley Cyrus’s concert for essential workers or the moving piece celebrating the 30th anniversary of Whitney Houston’s performance of the national anthem. It came from a simple interview that many viewers may have missed while preparing […]


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