By Eleanor Hawkins for Axios The communication team at American Airlines had to activate a crisis plan it hoped it would never have to use after last week’s midair collision of a passenger jet and Army helicopter that claimed 67 lives. Why it matters: Responding to a tragedy of this magnitude requires clarity, discipline and speed. The American […]
By PRNews For some brands, the Super Bowl doesn’t necessarily mean creating a multi-million dollar TV ad during the big game. Many notable promotions don’t even require an actual ad anymore, as the event is now a multi-platform experience for companies and consumers. Most brands seem to be taking a hybrid approach, pairing a TV […]
By Shawn Lim for Human Algorithm! In times of crisis, leadership isn’t just about what you say—it’s about how you deliver it. I recently watched a government press conference addressing the accidental exposure of whole NRIC numbers. The gravity of the situation was apparent. But instead of providing clarity, ACRA’s CEO buried herself in a script: Page after page, […]
In this post-election climate, the expectations placed upon corporations, as well as healthcare, education and social service organizations, are more complex than ever. Navigating societal issues, especially hot-button topics like gender, climate and racial discrimination, is no longer optional—it’s an expectation. This responsibility grows exponentially with the reelection of Donald Trump, as organizations may face […]
By Anthony S. Mangeri for Domestic Preparedness The role of the emergency management systems is to bring calm to chaos. The role of the public information officer (PIO) is to disseminate information that is credible, accurate, and reliable. It is a critical component of the initial response to meet the informational needs of residents – […]
By Seth Chalmer for Stanford Social Information Review “Should we put out a statement?” If you’re a nonprofit communications professional, you’ve heard that question many times, often the day after some major news event. Since the October 7 massacres in Israel and subsequent war in Gaza, many nonprofits have struggled to decide whether and how […]
By Steve Smith for PRWeek Early in my career, one of my most dreaded assignments — aside from telephone call-downs — was requesting a correction from a journalist on a story that I secured for a client. For many PR pros, this is an intimidating ask of a journalist’s time. Many PR pros would probably […]
By Denise-Marie Ordway for The Journalist’s Resource Journalists often make mistakes when reporting on data such as opinion poll results, federal jobs reports and census surveys because they don’t quite understand — or they ignore — the data’s margin of error. Data collected from a sample of the population will never perfectly represent the population […]
By Arthur Solomon for PRNews During my long career in public relations, I’ve always ignored many of the basic tenets of PR that are taught in communications schools, written in books and practiced at agencies. Many of these traditional methods can hamper, not help, PR employees from receiving positive results. I came to that conclusion […]
By Thom Fladung, Hennes Communications Whether in-person or virtual, the kids are still in school. For the moment, however, this will be a class for the adults – and class is now in session on how to handle a social media crisis. On a Labor Day Sunday some time ago, the leadership team at a school that […]