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Creating an Effective Press Kit: Key Components

By Katerina Antonova for PRNews Competing for journalists’ attention isn’t easy. Reporters are bombarded by numerous press releases and news tips every day. Naturally, not every story ends up being published, and not every expert gets a chance to see their name in a magazine. There are, of course, various tactics to help win the […]


Don’t Over-Think the Grim News from the Washington Post

By Jack Shafer for Politico It was 30 years ago that novelist-filmmaker-physician Michael Crichton lowered his stethoscope to the chest of the media business and denounced it as dying, if not dead. The diagnosis began as a National Press Club speech, but he promptly adapted it into magazine form and published it in Wired under the […]


Interested in Crisis Communications? If You Attended One of Our Seminars in the Last Few Years, We Can Help Arrange for You to Receive One Free Credit Hour Towards a Graduate Certificate in Crisis Comm’s.

Are you a mid-career professional seeking to boost your career prospects and make a real impact in the world of crisis communication? Ohio University’s Scripps College of Communication has an exciting opportunity that could transform your future. In partnership with Hennes Communications, they’re offering a unique chance to earn graduate certificate credit in crisis communication. […]


How to Defuse Fake News

By Bob Ward for The Guardian Can you spot fake news? Here are the headlines of three recent stories that received wide coverage: “Putin issues international arrest warrant for George Soros”; “A baby born in California was named heart eyes emoji”; “Criminal farts so loudly he gives away his hiding place”. Did you recognise that […]


How One Reporter Covers the US Open for Newspapers All Over the Country

By: Pete Croatto for Poynter Michael J. Lewis annually covers the U.S. Open, professional tennis’ fourth and final grand slam of the year. The Providence Journal puts in for — sponsors — his credential. Once among the throngs in Queens, New York, Lewis could also be writing on deadline for The Kansas City Star. Or The Cincinnati Enquirer. […]


The Decomposition of Rotten Tomatoes

By Lane Brown With Reporting by Luke Winkie for Vulture The most overrated metric in movies is erratic, reductive, and easily hacked — and yet has Hollywood in its grip. In 2018, a movie-publicity company called Bunker 15 took on a new project: Ophelia, a feminist retelling of Hamlet starring Daisy Ridley. Critics who had seen early screenings had published 13 reviews, […]


Body Language Told Me Everything I Needed to Know About the GOP Debate

From Joe Novarro, writing for Politico I learned that humans are fairly good at lying — but they’re lousy at concealing their true emotions, especially when stressed. We reveal our unspoken thoughts in our bodies: faces flushed with embarrassment, lips pursed at unwelcome questions, fingers covering the neck dimple when discussing a touchy subject. I […]


An Easy-to-Use Concise Guide to Conceiving, Shooting, Editing & Uploading a Video

By Nicole Schuman for PRNews No, it’s not just your kids constantly glued to their phone laughing at funny, breathtaking and incredible social videos. Everyone, from tots to grandparents, watch and share this visual content so it’s important to consider it as part of your strategy. According to HubSpot and Wyzowl research, “in 2023, people are […]


Building Relationships with Journalists: Best Practices for PR

By Annika Cha for JD Supra… Building relationships with journalists and publications is a key aspect of the public relations (PR) industry. These relationships are crucial for any PR agency or professional, as it allows them to secure media placements for their clients, which in turn boosts their client’s brand reputation. Not only that, but the relationships […]


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