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How to Defuse Fake News

By Bob Ward for The Guardian Can you spot fake news? Here are the headlines of three recent stories that received wide coverage: “Putin issues international arrest warrant for George Soros”; “A baby born in California was named heart eyes emoji”; “Criminal farts so loudly he gives away his hiding place”. Did you recognise that […]


How One Reporter Covers the US Open for Newspapers All Over the Country

By: Pete Croatto for Poynter Michael J. Lewis annually covers the U.S. Open, professional tennis’ fourth and final grand slam of the year. The Providence Journal puts in for — sponsors — his credential. Once among the throngs in Queens, New York, Lewis could also be writing on deadline for The Kansas City Star. Or The Cincinnati Enquirer. […]


The Decomposition of Rotten Tomatoes

By Lane Brown With Reporting by Luke Winkie for Vulture The most overrated metric in movies is erratic, reductive, and easily hacked — and yet has Hollywood in its grip. In 2018, a movie-publicity company called Bunker 15 took on a new project: Ophelia, a feminist retelling of Hamlet starring Daisy Ridley. Critics who had seen early screenings had published 13 reviews, […]


Body Language Told Me Everything I Needed to Know About the GOP Debate

From Joe Novarro, writing for Politico I learned that humans are fairly good at lying — but they’re lousy at concealing their true emotions, especially when stressed. We reveal our unspoken thoughts in our bodies: faces flushed with embarrassment, lips pursed at unwelcome questions, fingers covering the neck dimple when discussing a touchy subject. I […]


An Easy-to-Use Concise Guide to Conceiving, Shooting, Editing & Uploading a Video

By Nicole Schuman for PRNews No, it’s not just your kids constantly glued to their phone laughing at funny, breathtaking and incredible social videos. Everyone, from tots to grandparents, watch and share this visual content so it’s important to consider it as part of your strategy. According to HubSpot and Wyzowl research, “in 2023, people are […]


Building Relationships with Journalists: Best Practices for PR

By Annika Cha for JD Supra… Building relationships with journalists and publications is a key aspect of the public relations (PR) industry. These relationships are crucial for any PR agency or professional, as it allows them to secure media placements for their clients, which in turn boosts their client’s brand reputation. Not only that, but the relationships […]


Hall of Fame Tips for Presidential Candidates

By Merrie Spaeth for the Wall Street Journal When the National Football League inducted a new class of Hall of Famers on Aug. 5, one thing was conspicuously missing: bad speeches. For years the ceremony had been known for them. Winners droned on with a laundry list of thank-yous, reminiscing with obscure anecdotes and humorless […]


Communications Lessons from the Barbieverse

By Kayla Hannemann for PRNews Chances are you’ve seen one of the countless activations promoting Greta Gerwig’s movie, “Barbie.” From Burger King Brazil’s Barbie Burger to a bright pink billboard in the United Kingdom to a Progressive Insurance commercial set in the Barbieverse, this integrated campaign has touched billions of consumers around the globe. So, what can communicators learn from this […]


What You Didn’t Learn in Class: How to Prep Clients For an Interview

By Arthur Solomon for PRNews Public relations agencies have many tools to prepare a client for an interview. But perhaps the most important one is not in any text book or training manual, and that is, “common sense.” Preparing a Client Below are some “common sense” lessons you probably never learned in PR classes that […]


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