By Michelle Ubben for PRNews In this fast-changing world with nearly limitless ways to get your message out, independent coverage from credible media outlets remains the Holy Grail. But there’s a reason it’s called earned media—PR professionals have to work hard and employ smart strategies to attract reporter attention and win hard-earned coverage. Given the evolving media […]
By Hennes Communications Q: A reporter wants to interview me, and I don’t want to be identified as the source of the information. What do I do? A: The reporter’s goal is to interview you with no strings attached – everything you say and do can be reported. This is called “on the record” and […]
By Allison Braley, writing for PR News… The role of a communications professional in pop culture is often reduced to a “fixer” who goes as far as hiding bodies (see: “Scandal“), a glorified party planner (see: “Sex and the City” or “The Hills”), or most commonly, a nameless, harried, go-between shouting “no comment” into an open mic. […]
Longtime readers of this newsletter know of our ongoing admiration of TV advertisements that tell stories. Recently, we stumbled upon a gem that stands out for its narrative brilliance, telling a compelling story within the brief span of 60 seconds, proving that often it’s not just the facts but the story that resonates. The ad […]
By Laura Burrows for Experian Information Solutions Fraud is a serious concern for everyone, including businesses and individuals. In fact, according to our 2023 U.S. Identity and Fraud Report, nearly two-thirds (64%) of consumers are very or somewhat concerned with online security, and over 50% of businesses have a high level of concern about fraud […]
From Spotify Musically, 2023 was defined by the return of major female pop stars, sonic diversity that topped the charts, and a global music atmosphere that gave rise to powerful genres. On the podcast front, creators are responding to trends in real time, and audiences are turning to podcasts to join larger cultural conversations. As […]
By Dev Patnaik for Forbes OpenAI launches GPT-4, and the generative AI gold rush accelerates. Recession fears wax and wane but never subside. Culture wars continue, dragging in the world’s largest and most recognizable companies. And while it’s not a World War, the world is at war in more places than we’ve seen in a […]
From Literary Hub Beware of sharp knives. While his first book was weird and esoteric enough to have obviously been written by a human, this one reads like a politician’s memoir churned out by ChatGPT. It’s not an argument for acknowledging complexity, it’s an argument for not thinking. It’s an argument for focusing, first and […]
By Thom Fladung, Hennes Communications Whether in-person or virtual, the kids are still in school. For the moment, however, this will be a class for the adults – and class is now in session on how to handle a social media crisis. On a Labor Day Sunday some time ago, the leadership team at a school […]
Our good friend and colleague, Dr. Tony Jaques, is a prolific writer and commentator on risk, issues and crisis management. Based in Melbourne, Australia, he consults and has written three books in the field, also producing his must-read newsletter, Managing Outcomes. Tony’s latest book is titled Ten Things Law School Doesn’t Teach About Crisis Management. Read below to […]