By Steve Smith for PRWeek Early in my career, one of my most dreaded assignments — aside from telephone call-downs — was requesting a correction from a journalist on a story that I secured for a client. For many PR pros, this is an intimidating ask of a journalist’s time. Many PR pros would probably […]
By Jordan Mitchell for PRNews It can be an uphill battle to detect AI-generated content. As AI models improve, it becomes increasingly difficult to know what people are really seeing online. To combat this, communicators should focus on fostering media literacy among both consumers and the industry, arming them with the necessary skills to understand […]
By Denise-Marie Ordway for The Journalist’s Resource Journalists often make mistakes when reporting on data such as opinion poll results, federal jobs reports and census surveys because they don’t quite understand — or they ignore — the data’s margin of error. Data collected from a sample of the population will never perfectly represent the population […]
By Kate Starr for Backlinko AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. With the goal of driving more sales for your business (or your client’s business). You can use it to create: Snappy taglines Persuasive product descriptions Attention-grabbing social media posts There are lots of AI copywriting tools out there. […]
By Arthur Solomon for PRNews During my long career in public relations, I’ve always ignored many of the basic tenets of PR that are taught in communications schools, written in books and practiced at agencies. Many of these traditional methods can hamper, not help, PR employees from receiving positive results. I came to that conclusion […]
By Paolo Ramos and Charlie O’Toole for PRNews As you may have observed over the last few years, the media landscape is evolving quickly, which requires public relations pros to rethink earned media strategies to continue providing value to journalists. With editorial teams shrinking across the board, opportunities to land news coverage—let alone thought leadership […]
By Stefanie M. Marrone Public speaking can be a nerve-wracking experience, but it’s also a powerful tool for sharing ideas and inspiring others. Many people, even seasoned speakers, feel physiological reactions like a faster heartbeat and shaky hands before taking the stage, including me. The key is to not associate these feelings with impending failure. […]
By Thom Fladung, Hennes Communications Whether in-person or virtual, the kids are still in school. For the moment, however, this will be a class for the adults – and class is now in session on how to handle a social media crisis. On a Labor Day Sunday some time ago, the leadership team at a school that […]
For 100 reasons, the recent Olympic Games in Paris were a success for both athletes, fans in the stands and the viewing audience around the world. At Hennes Communications, we’re always fond of narratives, which almost always supersede the particular facts of the situation – and this Olympics had plenty of narrative strings. As always, […]
Introduction by Bruce Hennes, Hennes Communications Ensuring the safety of students is a collective responsibility, with school board members and superintendents playing a crucial role. In today’s world, where school safety is increasingly at stake, it is imperative that these leaders receive adequate crisis management training and share lessons learned to effectively address the challenges […]