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Lessons From a School on Handling a Social Media Crisis

By Thom Fladung, Hennes Communications Whether in-person or virtual, the kids are still in school.  For the moment, however, this will be a class for the adults – and class is now in session on how to handle a social media crisis. On a Labor Day Sunday some time ago, the leadership team at a school that […]


The Role of School Boards and Superintendents in Crisis Management

Introduction by Bruce Hennes, Hennes Communications Ensuring the safety of students is a collective responsibility, with school board members and superintendents playing a crucial role. In today’s world, where school safety is increasingly at stake, it is imperative that these leaders receive adequate crisis management training and share lessons learned to effectively address the challenges […]


Hennes Communications Listed Among Top Advisors to the Legal Profession

Hennes Communications has been named among the top crisis PR firms in the U.S. by Chambers and Partners, the leading independent professional legal research company in the world. Hennes Communications is one of only 18 communication consulting firms included in the list for 2024. Bruce Hennes, chief executive officer, also received an individual ranking by […]


Online Rumors Sparked by the Trump Assassination Attempt Spread Rapidly, on Both Ends of the Political Spectrum

From The Conversation… In the immediate hours after the assassination attempt on former president Donald Trump on July 13, 2024, social media users posted the same videos, images and eyewitness accounts but used them as evidence for different rumors or theories that aligned with their political preferences. Among the deluge of rumors, one TikTok creator narrated […]


Communicating Purpose in the Age of Polarization

From Alex Lewis writing for PRNews… For brands with a mission, the success of PR and marketing often rests on uniting people behind a common cause, such as climate change or gender equality. But in these polarizing times, political views shape people’s attitudes to purpose-related issues. Rather than bringing people together, research shows that highlighting the seriousness […]


How America Turned Stories Into Weapons of War

From The New York Times… A story can entertain and inform; it can also deceive and manipulate. Perhaps few stories are as seductive as the ones we tell ourselves about ourselves — those reasonable, principled creatures so many of us presume ourselves to be. As Annalee Newitz writes in “Stories Are Weapons,” propaganda is premised […]


‘No Comment’ Is Morphing Into No Response

From Tom Weidlich at PRCG | Haggerty… Former Washington Post media reporter Paul Farhi has a piece in the Columbia Journalism Review this week highlighting the trend (he has numbers) of companies and others not even responding to reporters’ calls for comment. His examples concern crises. Farhi did Nexis searches and found that mentions of the phrase “did not […]


It’s Time Corporates Stopped Trying to be Political Players

From our good friend in Australia, Tony Jaques, at Issues Outcome.  Check out his website here. With universities tying themselves in knots over free speech and campus protests, and corporations struggling to decide what to say on high profile issues, it’s time to revisit whether management should speak up or shut up. Despite the headlines […]


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