By Kate Starr for Backlinko AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. With the goal of driving more sales for your business (or your client’s business). You can use it to create: Snappy taglines Persuasive product descriptions Attention-grabbing social media posts There are lots of AI copywriting tools out there. […]
By Arthur Solomon for PRNews During my long career in public relations, I’ve always ignored many of the basic tenets of PR that are taught in communications schools, written in books and practiced at agencies. Many of these traditional methods can hamper, not help, PR employees from receiving positive results. I came to that conclusion […]
By Paolo Ramos and Charlie O’Toole for PRNews As you may have observed over the last few years, the media landscape is evolving quickly, which requires public relations pros to rethink earned media strategies to continue providing value to journalists. With editorial teams shrinking across the board, opportunities to land news coverage—let alone thought leadership […]
By Stefanie M. Marrone Public speaking can be a nerve-wracking experience, but it’s also a powerful tool for sharing ideas and inspiring others. Many people, even seasoned speakers, feel physiological reactions like a faster heartbeat and shaky hands before taking the stage, including me. The key is to not associate these feelings with impending failure. […]
By Thom Fladung, Hennes Communications Whether in-person or virtual, the kids are still in school. For the moment, however, this will be a class for the adults – and class is now in session on how to handle a social media crisis. On a Labor Day Sunday some time ago, the leadership team at a school that […]
For 100 reasons, the recent Olympic Games in Paris were a success for both athletes, fans in the stands and the viewing audience around the world. At Hennes Communications, we’re always fond of narratives, which almost always supersede the particular facts of the situation – and this Olympics had plenty of narrative strings. As always, […]
Introduction by Bruce Hennes, Hennes Communications Ensuring the safety of students is a collective responsibility, with school board members and superintendents playing a crucial role. In today’s world, where school safety is increasingly at stake, it is imperative that these leaders receive adequate crisis management training and share lessons learned to effectively address the challenges […]
Hennes Communications has been named among the top crisis PR firms in the U.S. by Chambers and Partners, the leading independent professional legal research company in the world. Hennes Communications is one of only 18 communication consulting firms included in the list for 2024. Bruce Hennes, chief executive officer, also received an individual ranking by […]
From The Conversation… In the immediate hours after the assassination attempt on former president Donald Trump on July 13, 2024, social media users posted the same videos, images and eyewitness accounts but used them as evidence for different rumors or theories that aligned with their political preferences. Among the deluge of rumors, one TikTok creator narrated […]
From Alex Lewis writing for PRNews… For brands with a mission, the success of PR and marketing often rests on uniting people behind a common cause, such as climate change or gender equality. But in these polarizing times, political views shape people’s attitudes to purpose-related issues. Rather than bringing people together, research shows that highlighting the seriousness […]