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Crisis Communications Lessons from the Tragic Assassination of UnitedHealthcare’s CEO

This article ran first in Crain’s Cleveland Business on December 19, 2024. By Bruce Hennes, CEO, Hennes Communications This article examines the crisis communications lessons from the tragic assassination of UnitedHealthcare’s CEO, Brian Thompson. It critiques the company’s public statements and explores the broader ethical and reputational challenges facing UnitedHealthcare in light of this tragedy […]


A Profile of the Top-Ranked Podcasts in the U.S.

By Galen Stocking, Katerina Eva Matsa, Sarah Naseer, Christopher St. Aubin, Elisa Shearer, Mark Jurkowitz and Shreenita Ghosh for Pew Research Center Although it’s much newer than other media like television or books, the podcast ecosystem has created a rich library of content covering a wide range of topics both popular and niche. A new […]


How Companies Should Weigh In on a Controversy

In this post-election climate, the expectations placed upon corporations, as well as healthcare, education and social service organizations, are more complex than ever. Navigating societal issues, especially hot-button topics like gender, climate and racial discrimination, is no longer optional—it’s an expectation. This responsibility grows exponentially with the reelection of Donald Trump, as organizations may face […]


Reclaiming Authenticity in the Era of Misinformation: 5 PR Lessons from “Wicked”

By Kim Markus, writing for PR News… In today’s fast-paced media environment, where misinformation quickly spreads, PR professionals face a critical challenge: how to ensure authenticity remains at the heart of campaigns. The trust built with audiences is fragile, and reclaiming it requires courage, transparency and a focus on storytelling that resonates. The release of the […]


Most Top-Ranked Podcasts Bring On Guests

By Galen Stocking and Meltem Odabaş for Pew Research Center Podcasts are a unique, audio-first source of news and entertainment that has steadily drawn more listeners since 2013, with about half of Americans saying they have listened to a podcast in the past year. Podcasts are often based around the perspective of the host or hosts, but […]


Many Americans Find Value in Getting News on Social Media, but Concerns About Inaccuracy Have Risen

By Luxuan Wang and Naomi Forman-Katz for Pew Research Center Social media plays a crucial role in Americans’ news consumption. Half of all U.S. adults say they at least sometimes get news there, according to a 2023 Pew Research Center survey. Those who get news on social media name a variety of things that they like about […]


A PR Pro’s Guide To Requesting Corrections from Journalists

By Steve Smith for PRWeek Early in my career, one of my most dreaded assignments — aside from telephone call-downs — was requesting a correction from a journalist on a story that I secured for a client. For many PR pros, this is an intimidating ask of a journalist’s time. Many PR pros would probably […]


Why Media Literacy is Key in the Age of Deepfakes

By Jordan Mitchell for PRNews It can be an uphill battle to detect AI-generated content. As AI models improve, it becomes increasingly difficult to know what people are really seeing online. To combat this, communicators should focus on fostering media literacy among both consumers and the industry, arming them with the necessary skills to understand […]


Understanding the Margin of Error

By Denise-Marie Ordway for The Journalist’s Resource Journalists often make mistakes when reporting on data such as opinion poll results, federal jobs reports and census surveys because they don’t quite understand — or they ignore — the data’s margin of error. Data collected from a sample of the population will never perfectly represent the population […]


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