By AKCG – Public Relations Counselors This article is written for independent schools, but its crisis communications guidance applies far beyond education. Whether you lead a school, nonprofit, healthcare organization, corporation or public agency, the framework is practical: identify risks, assign responsibilities, establish communication protocols, prepare in advance and evaluate your response afterward. Independent schools […]
Ready.gov is the federal government’s comprehensive resource for emergency preparedness, disaster planning, crisis response and recovery. Created by FEMA, the site helps individuals, families, businesses and communities prepare for emergencies ranging from severe weather, fires and power outages to cyberattacks, terrorism and other major disruptions. It provides practical guidance on creating emergency plans, assembling disaster […]
In high-stakes situations, what leaders say matters — but how they say it can matter just as much. This practical guide examines how executive presence, nonverbal communication, active listening and disciplined message delivery can strengthen credibility during media interviews, board meetings, difficult conversations and crisis communications. Learn how posture, eye contact, vocal tone and preparation […]
By Michael Levine, writing for CommPro… Traditional talking points are losing effectiveness in crisis communications, media training and executive communications. Michael Levine argues that today’s leaders must replace overly scripted messaging with fact-based authenticity, answering questions directly, acknowledging complexity and communicating naturally across interviews, podcasts, livestreams and social media, where audiences increasingly scrutinize credibility and […]
Effective crisis communications requires more than legal expertise. During a corporate crisis, legal risk and reputational risk must be managed simultaneously. The strongest crisis management strategies pair experienced legal counsel with seasoned crisis communications professionals—working as co-pilots to manage litigation exposure, media scrutiny, stakeholder trust and reputation management through one coordinated strategy. By Bruce Hennes, […]
Senior living providers can strengthen reputation management by combining strategic public relations, media relations and thought leadership. Developing distinctive viewpoints, taking meaningful positions on industry issues and generating sustained positive media coverage can differentiate senior living organizations, build trust with residents and families, counter negative perceptions and strengthen crisis communications preparedness. By Mike Gross, AKCG […]
Bylined articles can be a powerful public relations and thought leadership strategy, helping organizations showcase expertise, strengthen brand credibility, engage target audiences and expand media visibility. Expert-authored content can also generate media relations opportunities, fuel social media content and give organizations greater control over their messaging—building long-term influence, trust and reputation management value. By the […]
Effective public speaking is a critical skill for young lawyers and other professionals. These 50 practical tips emphasize preparation, audience awareness, clear messaging, confident delivery, storytelling and authenticity. The advice offers a useful roadmap for improving presentation skills, executive presence, courtroom communication, media interviews and persuasive communication—skills essential to leadership, reputation management and crisis communications. […]
From Forbes As collaboration becomes more cross-functional and AI reshapes day-to-day work, employers are looking for communications candidates who can adapt, build trust, think critically and communicate with sound judgment. Strong writing and technical expertise will always be essential for these roles, but interpersonal skills are what ultimately help teams succeed in the modern workplace. […]
By Leonard S. Greenberger, APR, AKCG – Public Relations Counselors Trust is a leadership asset — but for many organizations, it’s also largely unmeasured. That’s where AKCG’s Leadership Trust Baseline (LTB) comes in. Organizations invest heavily in strategy, culture, and communications, but they often lack a clear, data-informed understanding of how leadership is perceived. This gap becomes especially consequential during leadership transitions, when trust […]