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How Companies Should Weigh In on a Controversy

In this post-election climate, the expectations placed upon corporations, as well as healthcare, education and social service organizations, are more complex than ever. Navigating societal issues, especially hot-button topics like gender, climate and racial discrimination, is no longer optional—it’s an expectation. This responsibility grows exponentially with the reelection of Donald Trump, as organizations may face […]


Reclaiming Authenticity in the Era of Misinformation: 5 PR Lessons from “Wicked”

By Kim Markus, writing for PR News… In today’s fast-paced media environment, where misinformation quickly spreads, PR professionals face a critical challenge: how to ensure authenticity remains at the heart of campaigns. The trust built with audiences is fragile, and reclaiming it requires courage, transparency and a focus on storytelling that resonates. The release of the […]


How Powerful Women Leaders Communicate

By Carol Kinsey Goman There are two sets of qualities that people look for in leaders: warmth/likeability/empathy and power/confidence/authority. While women often excel in displaying warmth (which shows up in their influence and collaboration skills), they may hesitate to directly seek or show power. As Women’s History Month ended, it served as timely reminder to […]


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