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Threats Rarely Work: A PR Lesson from HBO’s ‘Succession’

David Ball, writing for PR News, hits it on the head… With the return of HBO’s “Succession” next month, I remember at least one teachable communication moment from the second season.  In episode six, a magazine writer approaches the leaders of fictitious Waystar Royco with a story of sexual harassment and abuse within the company. The story […]


Your Company Must Think and Act Like a Newsroom. Your Reputation Depends on it.

by Howard Fencl, Hennes Communications When we help clients break news – good or bad – we often talk about one of the few redeeming factors of social media: Your company’s ability to leverage its social platforms to get its message around the media filter and push audiences to factual, contextual information on your organization’s […]


It’s Not Misinformation. It’s Amplified Propaganda.

From Renee DiResta, writing in The Atlantic… One Sunday morning in July of last year, a message from an anonymous account appeared on “Bernie or Vest,” a Discord chat server for fans of Senator Bernie Sanders. It contained an image of Shahid Buttar, the San Francisco activist challenging House Speaker Nancy Pelosi in the 2020 congressional runoff, and […]


Social Media Jeopardizes our Lives

By Evan Nierman, writing for PR News… The swift downfall of “Jeopardy!” host Mike Richards is the latest example of the jeopardy that surrounds us in today’s lightning-fast unforgiving age of social media. Whether you make a wrong move, say something offensive, or have ugly skeletons in your closet, the career-ending rush to judgement can be fast […]


The Media Revolution is ‘Iterative’ and Social: Experts Share How Not to Get Left Behind

From Bar Leader, a publication of the American Bar Association: “You’re all living in a media revolution,” said Thom Fladung, vice president of Hennes Communications. “And you don’t even know it.” Offering a window onto one aspect of that revolution, Bruce Hennes, president of the same crisis communications firm, said, “I don’t think there’s a reporter […]


Cleveland Hits the Ball Out of the Park on Name Change

From our friends at PRCG/Haggerty… The Cleveland Indians professional baseball team, like similarly branded clubs, has been pressured for years to change its name, which many Native Americans view as racist. Last week, it unveiled a new moniker with a campaign aimed at anticipating blowback. It wasn’t just good PR, but good crisis communications. Baseball […]


The Right (And Wrong) Way To Apologize For Dumb Things You Said Online

By Brittany Wong, writing for HuffPost… The Celebrity Apology™ is having a moment, with famous person after famous person apologizing for stupid things they said online in years past. Just this year we’ve had journalist Alexi McCammond apologize (and resign from a Teen Vogue editor-in-chief position) for anti-Asian and homophobic tweets. We’ve had Chrissy Teigen apologize for cyberbullying and Billie […]


7 Questions to Ask Before Hiring a Crisis Communications Firm

By Bruce Hennes, Hennes Communications This article first appeared in the National Law Journal   Crisis communications is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation.  Crisis communications is aimed at raising awareness of a specific type of threat, the magnitude, […]


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