By Galen Stocking, Katerina Eva Matsa, Sarah Naseer, Christopher St. Aubin, Elisa Shearer, Mark Jurkowitz and Shreenita Ghosh for Pew Research Center Although it’s much newer than other media like television or books, the podcast ecosystem has created a rich library of content covering a wide range of topics both popular and niche. A new […]
By Kim Markus, writing for PR News… In today’s fast-paced media environment, where misinformation quickly spreads, PR professionals face a critical challenge: how to ensure authenticity remains at the heart of campaigns. The trust built with audiences is fragile, and reclaiming it requires courage, transparency and a focus on storytelling that resonates. The release of the […]
By Galen Stocking and Meltem Odabaş for Pew Research Center Podcasts are a unique, audio-first source of news and entertainment that has steadily drawn more listeners since 2013, with about half of Americans saying they have listened to a podcast in the past year. Podcasts are often based around the perspective of the host or hosts, but […]
By Luxuan Wang and Naomi Forman-Katz for Pew Research Center Social media plays a crucial role in Americans’ news consumption. Half of all U.S. adults say they at least sometimes get news there, according to a 2023 Pew Research Center survey. Those who get news on social media name a variety of things that they like about […]
By Elisa Shearer, Jacob Liedke, Katerina Eva Matsa, Michael Lipka and Mark Jurkowitz for Pew Research Center Following a steady increase in podcast listening over the past decade, podcasts have become a big part of the normal routine – and news diet – of many Americans, especially younger adults. Roughly half of U.S. adults say they […]
By Steve Smith for PRWeek Early in my career, one of my most dreaded assignments — aside from telephone call-downs — was requesting a correction from a journalist on a story that I secured for a client. For many PR pros, this is an intimidating ask of a journalist’s time. Many PR pros would probably […]
By Jordan Mitchell for PRNews It can be an uphill battle to detect AI-generated content. As AI models improve, it becomes increasingly difficult to know what people are really seeing online. To combat this, communicators should focus on fostering media literacy among both consumers and the industry, arming them with the necessary skills to understand […]
By Kate Starr for Backlinko AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. With the goal of driving more sales for your business (or your client’s business). You can use it to create: Snappy taglines Persuasive product descriptions Attention-grabbing social media posts There are lots of AI copywriting tools out there. […]
By Arthur Solomon for PRNews During my long career in public relations, I’ve always ignored many of the basic tenets of PR that are taught in communications schools, written in books and practiced at agencies. Many of these traditional methods can hamper, not help, PR employees from receiving positive results. I came to that conclusion […]
By Paolo Ramos and Charlie O’Toole for PRNews As you may have observed over the last few years, the media landscape is evolving quickly, which requires public relations pros to rethink earned media strategies to continue providing value to journalists. With editorial teams shrinking across the board, opportunities to land news coverage—let alone thought leadership […]