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Corporate Crises — and Reputational Recovery — Have Changed

By Mark Penn for Harvard Business Review Historically, companies faced crises related to their products, services, or governance. Think Boeing and 737 Max crashes, Chipotle and burritos contaminated with E. coli and Wells Fargo creating millions of fake bank accounts. And historically, these companies’ reputational recovery, as measured by the Harris Poll’s Reputation Quotient, followed […]


Patrick Mahomes’s Football Tantrum

By Nicole Schuman for PRNews On the evening of Dec. 10, Kansas City Chiefs quarterback Patrick Mahomes attempted to lead his team to a late-game comeback victory against the Buffalo Bills. It certainly looked like the Bills would suffer another heartbreaking loss as Mahomes launched a pass to tight end Travis Kelce, who lateraled the […]


Why Are Corporate Boards Doing the Opposite of What Consumers Want?

By Kimberly Whitler, Julia Mahoney and Mary Kate Cary for Directors & Boards The recently released third-quarter results for AB InBev, the company formerly known as Anheuser-Busch, were stark. U.S. revenue and EBITDA declined by 13.5% and 29.3%, respectively, driven by a decline in Bud Light sales following the April 2023 Dylan Mulvaney influencer debacle. […]


When Not to Pitch a Story

By Arthur Solomon for PRNews Israel’s response to the terrorists attack by Hamas raised important questions for people in our business: Is it bad judgment to continue pitching stories about fluff products like candies, alcoholic and non-alcoholic drinks, and other non-essential products, when all aspects of the media are covering the Israeli-Palestinian situation almost 24 […]


An Attorneys’ Guide To Crisis Communications & The Court Of Public Opinion

Need an end-of-the-year CLE? An Attorneys’ Guide To Crisis Communications & The Court Of Public Opinion Monday, December 11 9:00 am – 10:30 am eastern time 1.5 hours of CLE | Online via Zoom only To register, click here Today, with the ubiquity of the internet, the legal battlefield must include the Court of Public […]


PRovokeAP: Communicators Need An Arsenal Of Tools To Combat Disinformation

By Asiya Bakht for PRovoke Media As disinformation becomes rampant, communicators and brands need an arsenal of tools to combat it effectively. These could range from social listening tools to media intelligence tools that aid in identifying emerging threats and, at times, even mitigating them, helping you to stay prepared. This was view of the […]


Speak Up or Shut Up? The Great Communication Conundrum

Tony Jaques, Director of Issue Outcomes Pty Ltd, is both colleague and friend.  Writing from Australia, he offers solid advice about when to speak – and when not to speak.  Let’s see what he has to say… When you’re in the public spotlight over a high-profile issue, the first question is often: “What shall we […]


The Decomposition of Rotten Tomatoes

By Lane Brown With Reporting by Luke Winkie for Vulture The most overrated metric in movies is erratic, reductive, and easily hacked — and yet has Hollywood in its grip. In 2018, a movie-publicity company called Bunker 15 took on a new project: Ophelia, a feminist retelling of Hamlet starring Daisy Ridley. Critics who had seen early screenings had published 13 reviews, […]


Three Strategies for Effective Communication Between Your Board and Members

By Hannah Carvalho for Associations Now Every board wants to feel like they understand the association’s members and their needs. But that’s not always easy, especially since every organization is composed of members with different viewpoints and backgrounds. “The board wants to understand the wishes of the membership and feel like they are connected,” said […]


How to Brief a Senior Executive

By Grant T. Harris for the Harvard Business Review Find the “Crucial Nodder” Briefing a senior executive is an art and adept White House staffers do it every day under the most stressful of circumstances. They’re masters of compressing the right information into the right amount of time, no matter how complex the topic or […]


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